Wrangler Women's Fashion Brand

In 1936, the Wrangler brand - known at the time as Blue Bell Overall Company - set a new industry standard by using a fabric that reduced shrinkage to less than 1 percent. That dated technical first is the founding fact this page keeps at its head: before it was a fashion name, Wrangler was a workwear maker whose claim was a measurable one, shrinkage under one percent, stated as an industry standard. The women's profile in this directory is filed as a jeans brand, and the brand's own shopping advice is equally direct: make sure you own at least one pair of Wrangler jeans in your wardrobe.

The brand's self-description is a values statement, kept whole. Wrangler is enduring American freedom; it's in the spirit of people who work hard, have fun and recognize courageous individuality. As a company, they believe in solid commitments and perseverance in the face of obstacles and challenges. Most of all, they respect themselves, each other, their western heritage and the environment in which they live. Their history runs parallel to the rise of the country, their jeans worn by the same people who built it. That is the identity a women's shopper is buying into with the denim: a western-heritage work brand that presents its jeans as part of the country's own building story.

Advanced Comfort, and Where Wrangler Is Sold

Wrangler Advanced Comfort features four-way flex technology that's 20 percent stronger than regular denim and much more comfortable, allowing men more movement and creating jeans that last twice as long - the modern counterpart to the 1936 claim, again stated as measurements: four-way flex, twenty percent stronger, twice the life. The benefit is phrased for men in the brand's copy, but the technology claim belongs to the brand's denim generally, and a women's shopper will meet the same fabric story across the range. Two dated-or-measured fabric claims, 1936 and Advanced Comfort, bracket the brand's whole record - durability argued in numbers at both ends.

Distribution completes the picture: Wrangler can be found at western apparel retailers, sporting goods stores, select department stores - three channels that match the brand's identity, western first. Learn more about women's Wrangler brand apparel at their website, in this page's References; the Apparel Search links run to the directory's own garment guides - the women's jeans guide and the women's jean shorts guide - so a reader can move from the brand profile to the garment guide for the brand's core product without leaving the directory.

Beyond Denim: The Women's Range

Obviously this brand is way more than simply denim. Ladies can shop for tops, shorts, hoodies, hats, accessories, and more - five named categories beyond the jeans, and the sentence this women's profile exists to keep in view. The jeans are the core and the heritage, but the women's range as the directory records it is a small western wardrobe: tops and hoodies above the waist, shorts beside the jeans, hats and accessories completing the register the brand's own values statement describes.

Against the letter's other denim profile, the contrast is the research value of the pair. William Rast, founded in 2005 by two childhood friends, sells premium jeans as a lifestyle design - Tennessee meets Hollywood. Wrangler sells jeans as proven workwear - a 1936 shrinkage standard, a flex fabric measured against regular denim, and a western heritage respected as a company belief. Same garment, opposite arguments, filed under the same letter: this profile keeps Wrangler's argument in the brand's own numbers and words, and its two photographs, of women's Wrangler jeans and of the brand's women's fashion, are in this page's gallery.

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