Women's Fashion Brands Page 2

On this second page of the women's fashion brand directory, you will find women's fashion brands from various apparel companies and fashion designers. When browsing this directory, you will locate some of the trendiest fashion labels in the world of fashion - womenswear fashion brands that will blow your mind. Research international clothing labels for women here: this hub carries the letter hubs for H, I, J, K, L, M, N, O and P, the middle of the women's alphabet, and each letter hub lists every women's brand profile filed under its letter. Page one, linked in the navigation, covers A to G; page three completes the directory with Q to Z.

The featured profiles this page showcases come from two of its letters. From L: Lane Bryant, La Perla, Lee Jeans, Le Tigre and Levi's - a run of names that shows the range of the womenswear market in a single letter, from a plus-size specialist and a lingerie house to three denim and casualwear staples. From P, this page highlights Paul Smith. Treat the featured list as examples of what the letter hubs hold, not as the whole contents. A brand that is not featured here may still have a full profile under its letter hub, and the letter hub - not this series page - is the complete index for its letter.

Brand Equity: What a Popular Name Is Worth

Like the first hub, this page pairs its navigation with one idea: brand equity. Brand equity is the measurable totality of a brand's worth. If a ladies clothing logo or name becomes popular, the value greatly increases - and it is the goal of most apparel companies to increase brand awareness. That short definition explains a great deal of what you see while browsing these letter hubs: the embroidered logos, the monogram prints, the signature jeans stitching and the instantly recognizable handbag shapes are not decoration for its own sake. They are the visible form of equity - recognition that can be carried from a dress to a shoe to a fragrance without starting the customer's trust over again.

For a researcher, brand equity is also a practical sorting tool. The H to P letters mix very different kinds of value: heritage names whose worth rests on decades of consistent product, trend labels whose worth rises and falls with a season's attention, and workhorse brands whose worth is a reputation for fit and price rather than glamour. The directory does not rank them - it files them alphabetically and lets each profile state its own case - but reading a letter hub with equity in mind helps you see why two labels at the same price can be entirely different businesses. Enjoy learning about the latest styles and celebrity style along the way; the women's news, stores, wholesale and glossary routes are in this page's link blocks.

How to Use Pages 1 to 3 Together

Work the series in the order that matches your question. If you know a brand's name, go straight to its letter hub from the chips below - H to P live here, and the first and third hubs are one click away in the section navigation and the banner at the foot of this page. If you are comparing neighboring names - the several L labels above, for instance, or checking whether a label you remember files under its designer's first or last name - read across the letter hub, where every profile for that letter sits together. If you are researching the womenswear market rather than one label, read all three hubs in order: their three short essays - what a brand is, what a brand is worth, and how branding builds a lasting impression - were written as a sequence, and together they frame the profiles better than any one of them alone.

Two cautions from the directory's practice are worth repeating on this middle page. First, many women's brands also appear in the men's or children's directories, because their collections cross audiences; a profile here covers the women's side, and the sibling profile, where one exists, covers the other audience's lines. Second, brand line-ups change faster than any directory can be re-edited, so use these profiles for history, positioning and product character, and confirm a specific garment, size or price with a current retailer before you buy. If you know of an important women's fashion brand that is not listed in this section, please let us know. If you are specifically looking to review luxury fashion, you can try the Fashion Brand Directory from the main brands page.