Women's Fashion Brands Page 3

Welcome to the third page of the women's fashion brand directory. Here you will find ladies fashion brands from various apparel companies and fashion designers, filed under the final letters of the alphabet: Q, R, S, T, U, V, W, X, Y and Z. Each chip below is a letter hub, and each letter hub lists every women's brand profile filed under its letter. Page one of the series covers A to G and page two covers H to P; both are linked in the section navigation, and this page's own chips include the cross-series route back to the H to P hub. With this page, the women's A-Z is complete - every women's brand profile in the directory is reachable from one of the three hubs.

The featured profiles showcased here are a deliberately mixed group: Paul Smith, Roberto Cavalli, Salvatore Ferragamo, Steve Madden, Timberland, Tory Burch, Vera Wang, Versace and Volcom. Tailoring, Italian luxury houses, a footwear specialist, an outdoor boot name, a bridal and eveningwear designer and a skate-and-surf label share one list - which is exactly the point of an alphabetical directory. Alphabetical order does not sort by taste, price or prestige; it files a label where its name puts it, and lets the researcher make the comparisons. Use the featured profiles as entry points, then read the letter hubs themselves for the full contents of each letter.

Branding: Creating a Lasting Impression

The third hub's essay subject is branding itself. Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers. This concept is critical to the womenswear market, and developing brand awareness by utilizing proper branding techniques is crucial. Read against the first two hubs, the series has now defined its three key terms in order: a brand is the distinguishing name, design or symbol; brand equity is the measurable worth that builds up in it; and branding is the ongoing communication work that builds it. The Q to Z profiles are a good place to watch all three at work, because the late alphabet holds several labels whose names are carried almost entirely by a logo, a monogram or a single signature product.

A practical consequence follows for anyone researching these letters. Because branding aims at a lasting impression, the strongest late-alphabet brands are often the easiest to recognize and the hardest to summarize - their profiles have to cover clothing, shoes, handbags and accessories that share an impression rather than a product. When you open a featured profile from this page - Ferragamo from S, Tory Burch and Timberland from T, Vera Wang and Versace from V - read it for the impression first: what the name is meant to make a customer feel before she looks at a price tag. The garment details in the profile then explain how that impression is manufactured, season after season. That order - impression, then product - is the reverse of the Clothes Guide, and the contrast between the two guides is deliberate.

Completing the Women's Alphabet

This page closes the women's series, so it is the natural place to check a name you could not find earlier. A brand may file under a designer's surname, a house name or a label name, and those do not always start with the same letter - the cross-series links in this page's blocks, including the route back to the H to P hub, exist for exactly that second guess. If a name is missing from every letter, the main Fashion Brands page is the next step: it links the men's and children's directories, where cross-audience labels carry their other profiles, and the luxury directory, where the established high-end houses are gathered by retailer category as well as by name.

We hope that you enjoy learning about the latest styles in fashion and celebrity style, including women's clothing, shoes, dresses, boots, bags and more. If you know of an important women's fashion brand that is not listed in this section, please let us know. If you are specifically looking to review luxury fashion, you can try the Fashion Brand Directory. And if you prefer to search by clothing category and not by a specific clothing brand, you are welcome to try our Clothes Guide. Thank you for using the Apparel Search women's fashion brand directory - all three pages of it.