Steve Madden Women's Fashion Brand

Steve Madden is an American fashion designer and businessman, best known as the founder and former CEO of Steven Madden, Ltd., a publicly traded company. The youngest of three brothers, he started the company with $1,100 in 1990 by selling shoes out of the trunk of his car. What followed is equally direct: Steve Madden has revolutionized the shoe industry, merging years of experience with unique and creative designs; inspired by rock and roll and his New York roots, his vision was to provide on-trend women and men with an outlet to express their individuality - innovative, daring and inspiring.

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A flat lay of women's footwear and accessories as products only - a pair of platform heels, ankle boots, a handbag and sunglasses arranged neatly with a small Apparel Search tag, product photography with no people and no mannequins

Steve Madden is an American fashion designer and businessman, best known as the founder and former CEO of Steven Madden, Ltd., a publicly traded company. The youngest of three brothers, he started the company with $1,100 in 1990 by selling shoes out of the trunk of his car. What followed is equally direct: Steve Madden has revolutionized the shoe industry, merging years of experience with unique and creative designs; inspired by rock and roll and his New York roots, his vision was to provide on-trend women and men with an outlet to express their individuality - innovative, daring and inspiring.

The company today designs, sources and markets fashion-forward footwear and accessories for women, men and children, and has expanded the brand into a true lifestyle and destination for footwear, handbags and accessories, sold in over 80 countries worldwide. Products are marketed through the company's retail stores and e-commerce websites, and through better, major and mid-tier department stores, specialty stores, luxury retailers, value-priced retailers, national chains, mass market merchants and catalog retailers throughout the United States and Canada, with special distribution arrangements across Asia, Europe, the Middle East, Mexico, Australia, South Africa, South America and India.

Owned Brands, Licences and Categories

The company's full brand architecture matters because it is what a shopper actually encounters on labels. In addition to marketing products under its owned brands - Steve Madden, Steven by Steve Madden, Madden Girl, Freebird by Steven, Stevies, Betsey Johnson, Betseyville, Report Signature, Report, Big Buddha, Wild Pair, Cejon and Mad Love - the company is the licensee of various brands, including Olsenboye for footwear, handbags and belts, and Elizabeth and James, Superga, l.e.i. and GLO for footwear. It also designs and sources products under private label brand names for various retailers, and licenses certain of its own brands to third parties for ready-to-wear, outerwear, intimate apparel, eyewear, hosiery, jewelry, watches and fragrance.

For women's shopping, that architecture is the practical content of the profile: a Madden Girl or Report shoe and a Steven by Steve Madden shoe come from the same house at different price and attitude points, and a Steve Madden name on eyewear or fragrance is a licence rather than the shoe business itself. The brand also has an unusually rich set of Apparel Search links - Steve Madden news, jobs at Steve Madden, and the Steve Madden company profile - and all are on this page. The official stevemadden.com is listed in References. Between its S neighbours, this is the letter's trend-footwear engine: Skechers sells comfort and performance at scale, Stuart Weitzman sells designer shoes, and Steve Madden sells the season's look, fast - the brand's 'on-trend' claim is the distinction.

Common Questions

How did Steve Madden start his company?

With $1,100 in 1990, selling shoes out of the trunk of his car; he is the founder and former CEO of the publicly traded Steven Madden, Ltd.

What inspires the Steve Madden brand?

Rock and roll and his New York roots - a vision of on-trend footwear and accessories as an outlet for individuality.

Which other brands does the company market?

Owned brands include Steven by Steve Madden, Madden Girl, Freebird by Steven, Stevies, Betsey Johnson, Report, Big Buddha, Wild Pair, Cejon and Mad Love, plus licensed brands such as Olsenboye, Elizabeth and James, Superga, l.e.i. and GLO.

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References & Further Reading

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