Skechers Women's Fashion Brand

Skechers USA Inc. is an American lifestyle and performance footwear company for men, women and children, headquartered in Manhattan Beach, California, and founded in 1992. Skechers designs, develops and markets more than 3,000 styles for men, women and children, and its success is attributed to its employees, its high-quality, varied product offering, its diversified domestic and international distribution channels and its targeted multi-channel marketing. The company's early products were utility-style boots and skate shoes; it has since diversified to include thousands of athletic and casual styles, as well as performance shoes.

The scale figures are worth keeping exact. The company sells its footwear in department, specialty and independent stores, as well as through more than 2,300 Skechers retail stores and online at skechers.com. Beyond the United States, Skechers product is available in more than 160 countries and territories, through an international network of subsidiaries in Canada, Japan, Europe and Latin America, joint ventures in Asia and the Middle East, and distributors around the world. A women's shopper researching Skechers is therefore researching one of the largest footwear distribution systems in this entire directory, and the numbers stand as stated rather than rounded into vagueness.

Two Divisions, Plus Apparel

The company offers two distinct footwear categories. The lifestyle division includes Skechers Memory Foam, the charity line BOBS and Relaxed Fit comfort shoes; the performance division includes Skechers GOrun and Skechers GOwalk footwear. For women's shopping, that split is the practical map of the range: Memory Foam, BOBS and Relaxed Fit are the everyday comfort and casual side, while GOrun and GOwalk are built for running and walking as activities. One common assumption needs correcting: Skechers is more than just a sneaker brand - ladies' apparel is offered for casual, relaxed fit, performance and work wear.

Beyond its own footwear and apparel, Skechers produces sport and performance apparel for men and women, and through licensing agreements offers branded bags, watches, eyewear and additional merchandise. The checks that follow from the record are division checks: pick the line by the job - comfort lifestyle for daily wear, performance for run and walk training - and check cushioning and fit family (Memory Foam, Relaxed Fit) against the activity, rather than buying on the master brand name alone. The official Skechers women's shoe page and the Skechers company profile within Apparel Search are both linked from this page.

One more check is worth making in store or online: Skechers sells through its own more than 2,300 retail stores as well as department, specialty and independent retailers, so the same women's style can often be tried in person even when it is first found online. Fit families differ across the range - a Relaxed Fit walking shoe and a GOrun trainer are not sized by the same logic - so trying the specific line, rather than the brand generally, is the reliable way to land on the right size the first time.

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