Volcom Women's Fashion Brand

Inspired by creative spirit, Volcom was founded in 1991 and creates products for the persistent who are true to their passions. Volcom is a lifestyle brand that designs, markets, and distributes boardsports-oriented products; the company primarily produces clothing, footwear, accessories, and related products for young men and women. Volcom is headquartered in Costa Mesa, California, and is known for its trademark stone logo and its slogan, True to This - the whole company card in its own order: a founding year, a boardsports brief, a product list for young men and women, a California headquarters, a stone, and a slogan.

For the women's shopper, the product list is the range map: clothing first, then footwear and accessories, all of it boardsports-oriented rather than general sportswear. That orientation is the distinction to keep - a Volcom women's piece is designed from the snowboard, skateboard and surfboard outward, and the founding story below is not decoration: it is the documented reason the brand organises its range around three board sports instead of one.

The Tahoe Trip: How Volcom Was Born

Richard Woolcott and Tucker Hall set off on a snowboard trip that would forever change their lives. Tucker had just been laid off from work, but that wouldn't stop him from attending his routine Tahoe trip to visit Nathan Fletcher and Mark Gabriel. After riding four days of fresh powder, Richard called work with the excuse that they were snowed in and extended his stay; for more than a week, they awoke every morning with two new feet of snow. It was their first real experience riding powder, and the new obsession wouldn't stop there. Two weeks later Richard quit his job to take some time off and snowboard - snowed-in excuse included.

The company came out of the same trip's conversations. He and Tucker had talked of starting a clothing company during the Tahoe trip but nothing was really finalized; later that spring, the two came up with the idea of starting a riding company based around the three sports they enjoyed - snowboarding, skateboarding and surfing. With an initial $5,000 from Richard's dad, they started the process: first came the name, then came the stone, and Volcom was born. A $5,000 family stake, three board sports, a name and a stone logo - a founding record that explains both the trademark and the multi-sport range in a single paragraph of history.

Researching the Women's Range

The women's Volcom fashion brand is on the brand's own site, carried in this page's References. Among this letter's California names, Volcom is the second generation: Vans opened its Anaheim shop in 1966 and was adopted by skateboarders in the early 70s, while Volcom's founders started in 1991 as riders themselves, building the clothing company the earlier generation's sports had made imaginable. Von Dutch completes the trio from the celebrity side.

Photos