Men's Wrangler Fashion Brand

Wrangler is an American manufacturer of jeans and other clothing items, particularly workwear. The brand is owned by the VF Corporation, who also own Lee, JanSport, and The North Face, among others. Its headquarters is in downtown Greensboro, North Carolina in the United States, with production plants in a variety of locations throughout the world. On this page you will find information regarding men's clothing with the Wrangler brand - jeans, shirts and shorts for rugged men.

The Wrangler brand is an American icon that stands for honesty, integrity and getting the job done. That closing judgment, in its own words, states the brand's identity in this directory: not a fashion label chasing seasons, but a workwear maker whose values are part of its record.

Blue Bell, Casey Jones and Rodeo Ben

Wrangler Jeans were first made by the Blue Bell Overall Company, who acquired the brand when they took over Casey Jones in the mid-1940s. Blue Bell employed Bernard Lichtenstein ('Rodeo Ben'), a Polish tailor from Łódź who worked closely with cowboys, to help design jeans suitable for rodeo use. This was the origin of Wrangler Jeans. Every element of that origin is here: the acquiring company, the taken-over firm, the mid-1940s date, and the tailor whose rodeo work designed the jean.

The directory's own cross-reference from this profile to its VF Corporation company file is in this page's links, and the VF website itself is in References - the parent-company route for a reader who wants the corporate file behind the brand, alongside the sister labels named here: Lee, JanSport and The North Face.

The 13MWZ, the Official ProRodeo Competition Jean

For more than 50 years, Wrangler has been known for the 13MWZ. It's the Official ProRodeo Competition jean and it's a Western staple in closets across the country. You absolutely can't have too many pairs of these cowboy cut jeans in your wardrobe. The style number, the official rodeo title and the cowboy cut are the three identifiers of its signature jean, and they are the checks a researcher uses to place a pair of Wranglers in the brand's history.

That signature connects the profile's two halves: a jean designed with a working tailor for rodeo use in the 1940s became, fifty years on, the official competition jean of professional rodeo and a Western staple. The men's range around it is jeans first, with shirts and shorts completing the rugged wardrobe the label is filed under here.

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