Are you looking for retail sales reports
regarding Black Friday 2010?
Well, we are also. Listed below are a few that we have found.
National Retail Federation (NRF): According to the
NRF, "With one of the biggest shopping days of the year under their
belts, retailers have reason to smile. According to a National Retail
Federation survey conducted over the weekend by BIGresearch, more
shoppers visited stores and websites over Black Friday weekend – and
spent more – than a year ago. According to the survey, 212 million
shoppers visited stores and websites over Black Friday weekend*, up from
195 million last year. People also spent more, with the average shopper
this weekend spending $365.34, up from last year's $343.31. Total
spending reached an estimated $45.0 billion." Learn more at
NRF Holidays. You can
Black Friday Weekend Shopping Trends 2010 survey.
As per the National Retail Federation on November 28th, 2010, "If it
seems like Black Friday gets earlier every year, that's because it is.
Many retailers opened their doors earlier than ever, and eager shoppers
followed suit. According to the survey, the number of people who began
their Black Friday shopping at midnight tripled this year from 3.3 percent
last year to 9.5 percent in 2010. In fact, by 4 a.m. nearly one-fourth
(24.0%) of Black Friday shoppers were already at the stores. Thanksgiving
Day openings have also been a boon to the industry, as the number of
people who shop on Thanksgiving – both online and in stores - has doubled
over the past five years, from 10.3 million in 2005 to 22.3 million in
CNNMoney: According to CNNMoney.com reported on
November 26, 2010, they indicated that "Larger-than-expected crowds jammed
the nation's malls and discounters on Black Friday, elbowing each other in
the race for the biggest deals on one of the biggest sales days of the
year. Black Friday, the day after Thanksgiving, typically marks the start
of the annual holiday gift-buying marathon. This year, retailers are eager
to rev up their holiday sales as soon as possible to make up for the past
two lackluster holiday seasons. " Further in the article, they point
out, "Compared to last year, consumers seems to have better thought out
their Black Friday shopping strategy, said Marshal Cohen, lead retail
analyst with NPD Group". Learn more at the
Black Friday 2010 Article on CNNMoney.
New York Times: As seen on
the New York Times website on November 29th, 2010, "In 2010 more Americans
went shopping over the Thanksgiving weekend than in recent memory, and
online shopping accounted for the highest percentage of the weekend's
sales. The average amount spent per person from Thanksgiving through the
end of the weekend was about $365, more than a 6 percent increase over
2009, according to a survey of about 4,300 Americans by the National
Retail Federation, a trade group that reported results on Nov. 28, 2010"
Learn more about
Black Friday Sales Reports at the New York Times.
ShopperTrak: Here are some
numbers from ShopperTrack that may shed some light on Black Friday 2010.
They reported on November 27th, 2010 the following, "The traditional kick
off to the holiday shopping season provided mixed messages to retailers as
Black Friday sales showed a very slight increase over last year despite
record spending for the day 0.3 percent increase versus the same period in
2009. According to ShopperTrak, retail sales increased a very slight 0.3
percent versus last year with consumers spending $10.69 billion in various
retail locations. Comparatively sales on Black Friday 2009 increased 0.5
percent versus Black Friday 2008, with $10.66 billion spent. ShopperTrak's
data shows early holiday sales and door buster promotions impacted
Friday's performance as the company saw some unexpected strength in early
November – as sales and traffic for the first two weeks of the month
through Nov. 13 increased 6.1 and 6.2 percent respectively versus the same
two week period in 2009. ShopperTrak founder Bill Martin says this early
boost could impact retail performance beyond Black Friday and into the
weeks leading into Super Saturday." View the full article at
Black Friday Retail Sales 2010 on ShopperTrak.com. The article
title is BLACK FRIDAY RETAIL SALES INCREASE A SLIGHT 0.3 PERCENT AS
COMPARED TO 2009; TRAFFIC RISES 2.2 PERCENT.
AP Article at Yahoo Finance: when
reading an AP (Associated Press) business report, they mentioned
ShopperTrak, "Chicago research firm Shoppertrak, which tallies sales in
more than 70,000 retail outlets across the country, said the total was
still a record for the day. It stood behind its prediction for spending to
rise 3.2 percent for the season." In this AP article, they have also
reported that, "PayPal reported an increase of about 27 percent in payment
volume on Black Friday compared with last year. The eBay Inc. unit did not
release a dollar amount for the sales it processed." You can read
that full report on Yahoo Finance at the
Black Friday Retail Sales Edge Up Only Slightly article.
Thank you for taking the time to learn more
Black Friday Sales Reports 2010.
Hopefully the above retail sales report
summaries regarding Black Friday 2010,
has been of assistance to you.