You don't have to be a
fashion industry insider
to recognize the importance of Black
Friday, which we all know is regarded as one of the busiest shopping
days of the year. Black Friday, the Friday after Thanksgiving, marks the
beginning of the traditional holiday shopping season. As we all know, many
retailers open their
doors quite early (typically 5 a.m. or earlier) and offer special deals
to attract consumers. The media, which has been using this term for several
decades, refers to Black Friday as the beginning of the period in which
retailers go from being in the "red" to being in the "black,"
which means they begin to turn a profit.
During the 2005 holiday season the term "Cyber
Monday" emerged onto the retail scene. The term was used specifically
within the e-commerce community. The "Cyber Monday" term was first
coined based on research showing that 77% of online retailers reported a
significant increase in sales on the Monday after Thanksgiving in 2004.
Since then the term has gone mainstream
and now appears in fashion sources such as Apparel Search and general news
venues such as local newspapers and news channels.
According to Wikipedia, Cyber
Monday is the Monday immediately following, Black Friday. It marks
the ceremonial kick-off of the holiday online shopping season, which falls
between Thanksgiving and Christmas. It is important to note that Black
Friday is associated with traditional brick-and-mortar stores, but "Cyber
Monday" symbolizes a busy day for online retailers. The premise was
that consumers would return to their offices after the Black Friday weekend,
making purchases online that they were not able to make in stores.
Learn more about
Cyber Monday here on Apparel Search or visit the new
Cyber Monday Clothing
By Regina Cooper
for Apparel Search
Cyber Monday Historical Reference:
Cyber Monday Clothing Sales 2009