Gucci Group is one of the world's leading
multi-brand luxury companies with a portfolio of premier brands. Gucci, Bottega Veneta and Yves Saint Laurent are the Group's flagship brands.
They pave the way for younger edgier desirable brands with a strong
potential (Balenciaga, Alexander McQueen and Stella McCartney) and two
well established specialised brands like Boucheron and Sergio Rossi.
Gucci Group's competitors in the Luxury Goods
market include multi-brands and multiproducts groups, high-end luxury
goods and ready-to-wear companies, along with jewellery and watch
companies as well as groups whose origins are in fine leather goods and
The House of Gucci, better known simply as
Gucci, is an
iconic Italian fashion and leather goods label. It was founded by
(1881 – 1953)
in Florence in 1921. Gucci is considered one of the most famous,
prestigious, and easily recognizable fashion brands in the world. The
House of Gucci is part of the Gucci Group which belongs to the French
Gucci remained one of the premier luxury goods
establishments in the world until the late 1970s, when a series of
disastrous business decisions and family quarrels brought the company to
the verge of bankruptcy.
A turnaround of the company devised in the late 1980s made Gucci one of
the world's most influential fashion houses and a highly profitable
Gucci generated circa
US$8.2 billion worldwide of revenue in 2008 according to BusinessWeek
magazine and climbed to 45th position in the magazine's annual "Top 100
Brands" chart created by Interbrand. Gucci is also the biggest-selling
Italian brand in the world. Gucci operates about 425 stores worldwide
and it wholesales its products through franchisees and upscale
Gucci world offices and headquarters are in
Florence, Paris, London, and New York.
PPR headquarters are in