L Brands, Inc. was formerly known as
Limited Brands, Inc.
and The Limited, Inc. Fashion retailer based in Columbus, Ohio.
In 1951 Bella Cabakoff and her husband Harry Wexner opened a women's
clothing store named Leslie's. This store became the training ground for
their son Leslie "Les" Wexner. In 1963, he Les borrowed $5,000
from his aunt and $5,000 from the bank and opened a store at the
Kingsdale Shopping Center in Upper Arlington, Ohio. This store was
named "The Limited" because the store focused on clothing for younger
women, unlike his parents' general merchandise store.
In the 1990's the company begin a string of acquisitions. They
purchased several other retailers.
On August 3, 2007, Limited Brands sold 75% ownership of its flagship
Limited chain to buyout firm Sun Capital Partners, Inc. In 2010, the
remaining 25% of shares were also purchased by Sun Capital.
The Limited announced on its website that all The Limited
stores in the United States had officially closed their
doors on January 7, 2017. The web retail operation of The
Limited stores, thelimited.com, was announced to continue to be open for
business and ship nationwide. However, The Limited online also
soon filed for bankruptcy and discontinued all
The Limited brand was revived in mid-2017 by Sycamore Partners
subsidiary Belk and Limited-branded merchandise is available on its
As of early 2018, L Brands operated the following retail brands:
Pink (sold through Victoria's Secret)
Bath & Body Works
More than stores, more than products ... L Brands is a family of
brands. Their brands are world-renowned; they are household names.
Through Victoria's Secret, PINK, Bath & Body Works, La Senza and Henri
Bendel, L Brands is an international company that sells lingerie,
personal care and beauty products, apparel and accessories. The company
operates more than 3,000 company-owned specialty stores in the United
States, Canada, the United Kingdom, Ireland and Greater China, and its
brands are sold in more than 800 franchised locations worldwide. The
company's products are also available online at
Learn more about
L Brands at their