Having Fun Staying in Shape comes to life through a
fun, bold, the provocative footwear and fashion brand Reebok.
Reebok is an
American-inspired, global brand that creates and markets sports and
lifestyle products built upon a strong heritage and authenticity in
sports, fitness and women’s categories. The brand is committed to
designing products and marketing programs that reflect creativity and
the desire to constantly challenge the status quo.
Reebok is dedicated to providing each and every
athlete - from professional athletes to recreational runners to kids on
the playground - with the opportunity, the products, and the inspiration
to achieve what they are capable of. We all have the potential to do
great things. As a brand, Reebok has the unique opportunity to help
consumers, athletes and artists, partners and employees fulfill their
true potential and reach heights they may have thought un-reachable.
Reebok understands that people are, above all,
unique. Reebok’s positioning reflects this; celebrating the distinct
qualities that make people who they are - their unique points of view,
their individual style and their remarkable talents and accomplishments.
Reebok celebrates their individuality, their authenticity and the
courage it takes to forge their own path to greatness. While some may
call them crazy or eccentric, Reebok calls them visionary and original.
Reebok is owned by
2014 Summary (adidas Group Full Year 2014
results reported on March 5, 2015)- From a brand perspective, fourth
quarter sales at adidas increased 11% on a currency-neutral basis,
driven by double-digit sales growth in the Sport Performance training
and running categories as well as at adidas Originals and adidas NEO.
Sales at Reebok grew 1% on a currency-neutral basis. Double-digit
sales increases in the fitness training, walking and studio categories
were partly offset by decreases in the fitness running category and in
Classics. Revenues at TaylorMade-adidas Golf declined 24% on a
currency-neutral basis, as a result of TaylorMade-adidas Golf’s ongoing
efforts to clean retail inventories and the timing of new product
introductions compared to the prior year period. Sales at Reebok-CCM
Hockey increased 2% on a currency-neutral basis as a result of strong
sales growth in sticks.
on the adidas website.
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