adidas is registered as a company, named after its founder:
'Adi' from Adolf and 'Das' from Dassler.
1954 - The 'Miracle of
Bern' Germany battle Hungary with a competitive advantage. They
are wearing adidas soccer boots which for the first time feature
by a desire to help all athletes committed to performance,
adidas manufactures equipment for what some consider "fringe
sports". Unconventional high jumper Dick Fosbury launches
himself up and over in adidas footwear.
- The "adidas" team wins:
Crowning moment: Franz Beckenbauer, the "Kaiser", raising the World
Cup in victory salute. Germany had just beaten Holland 2-1 in the
1980's After Adi
Dassler's death, Adi's wife Käthe, his son Horst, and his
daughters carry on the business.
1990's Under the CEO Robert Louis-Dreyfus,
adidas is moving from being a manufacturing and sales based
company to a marketing company.
becomes a public company. Flotation of the company on the
Frankfurt and Paris Stock Exchange.
"three-stripes company" equips 6,000 Olympic athletes from 33
countries. adidas athletes win 220 medals, including 70 gold.
Apparel sales increase 50%.
1997 adidas AG
acquires the Salomon Group with the brands Salomon, TaylorMade,
Mavic and Bonfire in December 1997. The new company is named
integration of the new brands is gaining momentum. The new
Taylor Made FireSole clubs boost sales. Salomon in-line skates
take off with high double-digit growth during the first half of
personnel changes, the new management initiates an ambitious
Growth and Efficiency Program. Major sports events such as the
European Soccer Championship EURO 2000™ and the Olympic Summer
Games, where swimmer Ian Thorpe takes three gold medals,
contribute to the company's success.
2005 The Salomon
Group (including Salomon, Mavic, Bonfire, Cliché and Arc'Teryx)
is being sold to Amer Sports in October 2005. The new adidas
Group is focusing even more on its core strength in the athletic
footwear and apparel market as well as the growing golf
category. The legal name of the company will change to “adidas
AG" in May/June 2006.
2006 The closing
of the Reebok transaction on January 31, 2006
marks a new chapter in the history of the adidas Group. By
combining two of the most respected and well-known brands in the
worldwide sporting goods industry, the new Group will benefit
from a more competitive worldwide platform, well-defined and
complementary brand identities, a wider range of products, and a
stronger presence across teams, athletes, events and leagues.
and find updated information about adidas at their website.
welcome to shop adidas
from their online apparel store.
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