2006: Crystal enthusiasts will have more and more
opportunities to shop at Swarovski Retail Stores. In 2006, 108
additional stores were opened in countries all around the world.
Swarovski, the world's most exclusive brand of crystal jewellery
and figurines, is now represented by 673 own-operated boutiques
with an additional 516 partner-operated boutiques.
co-operation between Swarovski and Kludi, makers of fine
bathroom fittings, has created a new dimension in bathroom
luxury. The concept reveals a poetic symbiosis of the elements
light, water and crystal. “Dazzling Daydream" is an intimate
space where gently flowing shapes and noble materials merge to
create a place of transformation.
2004: In 2004, 94 new
Swarovski Stores were opened up all over the world. A new
virtual museum is launched. The website www.thecrystalweb.org is
a combination of museum, playground and information and is based
on a new navigation system called Liquid. Swarovski developes
the XILION cut, changing the arrangement of facets to enhance
the refraction of light for even more sparkle.
2003 Crystal is
inspirational power for art and science, the thinker's framework
for ideas, multi-faceted symbol and aesthetic work of wonder. On
the occasion of the 100-year anniversary of Swarovski in 1995,
the Crystal Worlds were created as a memorial to the intangible
and enchanting. Now they are entering a metamorphosis which
acknowledges their past success as an exhibition centre, concert
and festival hall. Expanded around breathtaking chambers of
wonder and with a strong focus on contemporary fine art, the
broad shouldered Giant from Wattens shall display a new access
concept and a shop that is separate from the exhibition area.
Artistic director, André Heller (Artevent), is responsible for
realising this € 15 million reconstruction.
2001 Trend advice, inspiration and product information is
guaranteed by a global network of Swarovski Creative Service
Centers. Following Wattens (1995), Paris (1999), New York
(1999), London (2000) and Milan (2000), centers were opened in
Sao Paolo (2001) and Dubai (2001).
1977 It started with a crystal and moved on to some of the
most beautiful ring, earring, bracelet and necklace creations.
In 1977, Swarovski launched its first jewellery line – the
Swarovski's Jeweler's Collection. The collections are attuned to
the mood of the moment, and confer a touch of poetry.Today
Swarovski jewellery fulfils the most demanding quality criteria
and design expectations.
1976 A crystal mouse begins a new era
for Swarovski: the retailing of finished crystal products. The
original mouse is the first object in the "Silver Crystal“
range, which now incorporates more than 120 gift articles and
collectibles. The brilliantly cut animal figurines, fruits and
other decorative objects are available worldwide in over 7'500
specialist retail outlets. In 1976 a little crystal mouse formed
the beginning of a new product strategy. For the first time,
crystal became fascinating not only as a component of Haute
Couture and chandeliers, but also as a finished crystal object.
A multi-faceted series of sparkling treasures grew from the
little crystal mouse, which became a bestseller at the winter
Olympic Games in Innsbruck. Inspired by nature and beautiful
objects, the charming figurines spread a feeling of joy and well
being amongst collectors and enthusiasts all around the world.
1975 In 1975, after years of research and technological
efforts, Swarovski presented its Hot-Fix technology, which
made it possible to add sparkling radiance to any item of
clothing. With the assistance of a newly -developed molten
glue, finished crystal motifs could now be applied to the most
diverse materials with the use of heat and pressure. Thus jeans,
T-shirts, bathing costumes and hosiery gained seductive