“At first we thought a fashion magazine wouldn’t need a daily news feature; but we are producing so many news and have so many more different readers than a regional newspaper – in two months fashionoffice.org has 82% new visitors – that RSS is a very adequate way to inform our readers,” publisher Dr. Karin Sawetz.

In September 2008 the worldwide fashion magazine started the RSS opportunity as the forerunner for the mobile site. One month later the layout for the mobile site was created in the colors yellow and pink of the favicon - the favorite icon which appears in the browsers beneath the URL-title fashionoffice.org.

fashion.at/mobile is easy to read: the white background of the screen with the dark blue letters, flashy blue and purple pink hyperlinks are similar to the layout of the cover site of fashionoffice.org itself. With the yellow navigation bar www.fashion.at/mobile appears very sunny on the phone. By entering the mobile site the headlines of the selected news will welcome you; when you click them you will get the articles with image and mostly a video.

“RSS and the mobile site are even great to deliver Maxxmo’s music tips: the content of Maxxmo’s radio changes very fast and is not archived. With RSS and the mobile site fashionoffice users can enjoy once or even twice a week new music selections which we collect from fashion parties, trendy events, independent labels, charts of edgy brands and tips from leading designers,” publisher Dr. Karin Sawetz.

More about Fashionoffice.org:

In 2008 Fashionoffice.org celebrates international top-relevance in the category ‘fashion’ through 12 years. With the anniversary-search of Google.com in their oldest available index (January 2001) you will find out that the magazine ranked with the “mother” of all Fashionoffice channels fashion.at on the 3^rd place of about 6,840,000 results for ‘fashion’. Today, the magazine is still on the first site of 450,000,000 results on worldwide searches for ‘fashion’; although Fashionoffice.org is not a partner in Google's ad network for placement-targeting.

Founded in 1995 with the extensive “FashionAvigator”-study about fashion online, Fashionoffice was in 1996 one of the first fashion magazines exclusively published online. Soon the magazine has established special channels about fashion, art, luxury and beauty and received several prizes such as the ‘Angel of Fashion Award’ in 1996.

“Probably one of the reasons why Fashionoffice has gained this top Google position over so many years is that it is not a loveless copy of a printed edition and has never followed the idea to become a copy of a traditional magazine; Fashionoffice is an authentic online magazine, born of the internet with all the features we love the media for: text, image, video, music, interaction,” publisher Dr. Karin Sawetz assumes about the success of Fashionoffice.

About Dr. Karin Sawetz, founder and publisher of fashionoffice.org, is journalist, media researcher and fashion scientist:

Karin Sawetz has a diploma from a higher-level secondary college for the fashion and clothing industry. She was awarded with the first prize for her design of the male work trousers for the OMV filling stations (OMV is Central Europe's leading oil and gas group) - the design has been realised. Before and while studying for the diploma she was designer for her own label, which she has presented international. Beneath her studies at the University of Vienna she worked as costume designer for theatre and film, was civil servant at the Austrian Federal Ministry of Economics (Department Fashion & Textile Industry), ...

After she has finished her studies at the Institute for Journalism and Communication Sciences, the Institute for Film-, Theatre- and Media-Sciences, the Institute for Philosophy at the University of Vienna, and the Institute for Artistic Sciences, Art Education and Communication, Department for Cultural and Intellectual History, at the University of Applied Arts, she was lecturer at the University of Vienna (online market research) and the Vienna Chamber of Commerce, published scientific studies, ...

In the last years she focused her work on fashionoffice.org as an international magazine and organization for intercultural approaches in fashion and art.

More about her publications> http://www.sawetz.com/publications.htm.