From
June 4 to
8,
2008
the heart of
downtown
Montreal
will beat to
the rhythm
of the
Montreal
Fashion and
Design
Festival.
The largest
outdoor
event of its
kind in
North
America, the
Festival
will take
over McGill
College
Avenue
between
Maisonneuve
and
Sainte-Catherine,
introducing
the general
public to
the latest
collections
of the most
prestigious
designer
labels and
the creative
genius of
our leading
designers.
On the menu:
class,
elegance,
glamour
and
more
glamour!
Grandiose, refreshing and decidedly avant-garde, the Montreal Fashion and Design Festival will unfold on two stages, one of which is reserved to the works of up and coming designers. A rich and varied program has been developed to introduce visitors to to the latest trends for summer on the terraces set up for the occasion. During the Festival, McGill College Avenue becomes the venue for happy hours with friends. In an exhilarating, freewheeling ambience, the public will be treated to fabulous fashion shows along with live performances by well-known singers, musicians and DJs.
According to
Jean-Fran
ois
Daviau,
founder of
the Festival
and
co-president
of Sensation
Mode,
this
year, the
Festival has
set its
sights
higher than
ever.
There
ll be
action
everywhere.
It's wild!
Everything
will be
carried out
with great
pomp, with
the streets
themselves
exuding
glamour. On
stage,
prestigious
collections
and
eccentric
designs will
rub
shoulders
with trendy
jeans and
swimwear,
and every
fashion show
will emerge
as a unique
event
guaranteed
to please
one and
all!
The Fashion
and Design
Festival
helps
position
Montreal a
destination
where
refinement
and style go
hand in hand
with the
simple
pleasures of
being
together.
The Festival
is more than
550,000
visitors,
100-plus
well-known
designer
labels and
collections,
musical
performances,
design in
real time,
entertainment
and an
absolutely
unique
ambience.
Added to
these are a
program
consisting
of several
special
events such
as the
Sp
cial
Montreal
Griff
,
which
returns this
year with an
all-new
concept
showcasing
the stars of
fashion
along with a
first: the
businesswoman
concept that
will turn
the
spotlights
on a variety
of urban
labels for
women not to
mention some
of
Montreal's
most
beautiful
women
an
event that's
sure to take
you away
from the
humdrum
sameness of
your
day-to-day
life.
About the Montreal Fashion and Design Festival
The Montreal Fashion and Design Festival is produced by Sensation Mode, which has, since 1999, produced and staged the largest fashion events in Canada, including the Montreal and Toronto fashion festivals and Montreal Fashion Weeks.
The Festival
also enjoys
the support
of
prestigious
sponsors
such as
American
Express,
which
returns for
a 4th
edition. It
should also
be noted
that the
Festival
benefits
from the
participation
of Quebec's
minist
re du
D
veloppement
conomique,
de
l
Innovation
et de
l
Exportation
(MDEIE
- Department
of Economic
Development,
Innovation,
and Export
Trade), the
minist
re
des Affaires
municipales
et des
R
gions du
Qu
bec
(MAMR
Department
of Municipal
Affairs and
Regions),
the City of
Montreal,
Destination
centre-ville
and
Tourisme
Montreal.
Learn more at www.sensationmode.com.
