Dualstar Entertainment Group Appoints Barth as VP of Digital Media

Dualstar Entertainment Group Appoints Barth as VP of Digital Media
Fashion Article Posted January 26, 2007

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Mary-kate Olsen and Ashley Olsen's Dualstar Entertainment Group has hired online executive Lee Barth as Vice President of Digital Media focusing on the development of emerging multi-media platforms, as well as managing Dualstar's online division which includes mary-kateandashley.com , sprousebros.com and the recently launched mary-kateandashley brand e-commerce site, shopmary-kateandashley.com. He will report to EVP Jill Zimmerman.

With over eight years of experience in online business development, management and sales, Barth joins Dualstar after helping launch Sports Loyalty Systems, Inc's consumer loyalty programs for professional sports leagues, as well a three years with CitySearch where he held several roles including sales, training and management. Prior to his time at Sports Loyalty Systems, Barth served as Director of Manufacturing Sales and Manager of Business Development at PriceGrabber.com where he successfully identified, negotiated and managed media advertising relationships for clients such as Apple, Konica Minolta, Olympus and Epson. Barth was also directly responsible for developing content and technology to maximize clients online integration, traffic and revenue on partner sites.

After a thorough search to find the best person for this critically important position, we are very excited to welcome Lee to our team, stated Zimmerman. His experience, relationships and industry insights are incredibly valuable to the multi-media divisions of the mary-kateandashley brand, the Sprouse Bros. brand and upcoming opportunities for Dualstar.

Dualstar Entertainment Group, founded in 1993 to leverage the universal appeal of then- Full House stars Mary-kate Olsen and Ashley Olsen, has evolved into a boutique global brand management company with offices in Culver City and New York. Corporate plans include management of existing brands as well as seeking out emerging labels and talent in the fashion and entertainment arenas. Mary-kate and Ashley intend to work with a new fashion brand by investing in a designer and are developing their own contemporary brand which they will launch in 2007. Additionally, they plan to take a more active role in the film production division of Dualstar by purchasing and producing new properties. Dualstar's mary-kateandashley brand is today the leader in affordable designer fashions for tween girls (age 5-12). Augmenting its original focus on home video titles with books, music CDs, videogames and fashion dolls, Dualstar has subsequently expanded the mary-kateandashley brand into apparel, cosmetics, fragrances and home d cor. Dualstar previously launched a broader lifestyle destination, mary-kateandashley.com, which aims to offer tweens and teens an upbeat community environment with features and advice on health, beauty, fashion, entertainment and the mind-body-soul connection. Dualstar Entertainment Group is the proud force behind 14-year-old actors Cole and Dylan Sprouse (Big Daddy, Friends,

The Suite Life of Zack & Cody) Sprouse Bros. brand. The only young men's lifestyle brand designed by boys for boys, the Sprouse Bros. brand is supported by Dylan and Cole's strong fan base who view them as influencers in lifestyle and fashion choices. With calendars, posters, mobile content and a quarterly magazine (Sprouse Bros. CODE), already in the market, the Sprouse Bros. brand is currently developing a young men's grooming product line, DVD series, book series and working to secure a retail partnership for a fashion collection launching Fall 2007.

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