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Country Casuals today announced a major
expansion of its apparel and accessory line with the
addition of the Case IH Farmall brand. The line initially
will focus on printed tops in all age and gender categories
and expand to casual outerwear and hats in 2008. Marrying
the 160-year history of the Case IH signature red tractor
with the core merchandising values of Country Casuals the
Company is focusing on a total family line, bridging
generational and gender with appropriate styles and
graphics. The opening product line is comprised of best
selling fashion and traditional colors and is aimed at
moderate price points. The offering is available for at once
booking for late Summer, Fall and Holiday selling seasons
and can be previewed at
www.mycountrycasuals.com A
line review can be scheduled with a sales representative by
contacting our Country Casuals headquarters at 740-548-1219
The Farmall
collection joins Rodeo Rags, Hardcore Cowboy and the Solid
Light Inspirational brands merchandised and sold under the Country
Casuals banner.. The addition of the Farmall
, McCormick-Deering,
International Harvester and the Case Historical brands rounds out our
offering for mid-tier moderate priced retail stores
, explains Wayne
Potter, Vice President of Marketing Development
Country Casuals is an operating subsidiary of Columbus, Ohio based Air
Waves Incorporated, a leading manufacturer of apparel decoration and
screen printing. Case IH-Farmall
is a brand of CNH, a leader in the
farm equipment industry. And is known for it's signature red color is
recognized around the world.
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