As the classic saying goes, "You can never be too
rich or too thin." However, it seems American women
would rather look younger than be rich or thin. A
recent poll commissioned by ZO Skin Health and
reveals that on average, women would be willing to
spend more on a facial care system that would make
them look 10 years younger than they would on a diet
program that would make them lose 10 pounds.
The survey, which was conducted among 1,131 U.S.
adult women by Harris Interactive, reported how much
women care about the overall health and condition of
their skin, particularly their face.
Even in a time when many women have cut back on
discretionary spending, they are willing to spend on
a facial care system that they believe will be
effective at making their skin look younger and
"Results, results, results. At the end of the
day, that's all that matters. Women are fed up with
products that don't work, that make empty promises
and bogus claims. What counts are the active
ingredients and their concentrations," says Dr. Zein
Obagi, board-certified dermatologist and creator of
ZO Skin Health.
Some of the products and services-like peels,
injections, lasers, creams and machines--can be
pricey, so overall spending has shifted away from
procedures that are new and trendy, in favor of
products that are proven effective.
The ZO Skin Health survey also revealed that
women think about the health and condition of their
skin more often than they think about their love
life. About two in five women (43%) think about the
health of their skin always or often, which is more
often than they think about their relationship
status (39%) or cardiovascular health (33%).
This is not surprising to skincare maverick Dr.
Zein Obagi, who has been championing the importance
of healthy skin throughout his 25-plus year career.
Even in a recessionary economy, lipstick and
cosmetics sell very well -- presumably because women
still like to look good, and they spend on
affordable luxuries. "You can't solve all of the
world's problems, but you can take care of
yourself," he said.
Best known for his original anti-aging skin care
line available only through physicians, Dr. Obagi
has now developed a skin care line that features
products with high concentrations of active
ingredients and time-released retinol, which has
been proven to be the only topical skin care
ingredient proven to reduce the signs of skin aging.
"I created ZO Skin Health, for those who want a
system that really works for aging skin," says Dr.
The 15-product ZO Skin Health line ranges from
$45.00 - $325.00 and is available at
Nordstrom stores and Nordstrom.com.
Health fights skin aging by combining high
concentrations of active ingredients into luxurious
formulas. Developed by world-renowned dermatologist
Zein Obagi, MD, the results-driven product line
visibly improves skin health by stimulating cellular
function. Dr. Obagi's thirty years of experience and
creation of a leading physician-dispensed skincare
brand presented him with the vision to create ZO
Skin Health, the confluence of Rx thinking and
cosmeceutical labeling and the only cosmeceutical
line developed by a physician who has dominated the
anti-aging Rx arena. For more information, visit
About the 2008 ZO Skin Health survey:
The survey was conducted online between August 1
and 5, 2008 among 1,131 adult women ages 18+. These
online surveys are not based on probability samples
and therefore no estimates of theoretical sampling
error can be calculated. For complete methodology,
including weighting variables, please contact Ivy
Cartagena or Danielle Hawkes.
Anti Aging Skincare