Cece Feinberg Public Relations is pleased to announce their
representation of the new fragrance collection from Ed Hardy
by Christian Audigier.
The creator of the ultra-trendy Ed Hardy
fashion brand, Christian Audigier is distilling the vintage
tattoo look into eye-popping bottles featuring some of the
famed artist's most recognized designs. The Ed Hardy by
Christian Audigier fragrances for men and women come from
Zalman Lekach, former president and COO of Parlux
Fragrances, under his new company New Wave Fragrances.
Together with New Wave and master perfumers Caroline Sabas
and Olivier Gillotin of Givaudan, Audigier has crafted two
scents inspired by the iconic Ed Hardy tattoos. According to
Lekach, they have succeeded in translating tattoo into a
one of a kind scent that will definitely stand out and
become a milestone on the fragrance fashion timeline.
Ed Hardy Fragrance by Christian Audigier for Women
The women's fragrance is best described as "Tattooed Fruity
Floral." The brilliant imagery of Ed Hardy's tattoo art
inspired this super vibrant and sexy fragrance. An explosion
of fruit including Tropical Mango, Wild Strawberries,
Souffle; and Ruby Red Grapefruit open the scent, then mixes
with the rock 'n' roll edge of Freesia Petals, Watery Muguet
and Linden Blossom. This contrast of florals and fruit
merges with Warm Amber, Sensual Musk, Tonka Beans and
Vanilla to create a very addictive fragrance.
Ed Hardy Fragrance by Christian Audigier for Men
Uniquely fresh with a sexy edge, the men's fragrance is best
described as Tattooed Woody Floral. The bright and
tantalizing citrus of Bergamot and Mandarin are touched by
the aromatic expression of Thuja and the sharp bite of Clary
sage for added zest. This animated opening is the prefect
preview to a colorful Mint Julep cocktail that matches up
with Ozone for a psychedelic explosion of color and
effervescence. Sequoia brings a masculine woodiness to the
fragrance along with sensual Musks and a touch of Black
Amber. The final effect is a one of a kind scent that will
definitely stand out.
The artist-designed super-star bottles are sold in the 1.7
fl. oz EDP Spray for $55 and the 3.4 fl. oz EDP Spray for
$75. They are available at Macy's and Dillard's.
Cece Feinberg Public Relations
Cece Feinberg Public Relations is a full-service firm
specializing in luxury lifestyle, entertainment and fashion
public relations. With offices in New York and Miami, Cece
Feinberg Public Relations has grown exponentially in recent
years as word spreads about their overwhelming success in
bringing designers and luxury goods purveyors into the
national and international spotlight, as well as their
stellar reputation for managing the finest in fashion shows
and special events around the country.