Fashion Addicted Internet Users - User Generated Trends 2007
Fashion Article Posted January 1, 2007


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In 2006 the fashion addicted internet users prefer a more casual, natural look than in the years before
and this trend continues in 2007. The perfectly matching trend leading men's style is the grungy-classical

The expert panel of the international fashion magazine covers desires and trends of fashion, beauty and lifestyle addicted lead users who come from Europe: 52%; America: 28%; Asia: 15%; Australia, Africa, Arab: 5%.

11.373 interviewed individuals name their desires and trend forecasts. Since 2003 fashion addicted online users are revealing their preferences in style and brand orientation. They are regularly interviewed by to get their Instant Style Profiling and match themselves with the style benchmarks of international fashion experts.

Detailed structure of the panel and results of the surveys with short interpretation are published in

Online market research must have an instant benefit for the user. Therefore we have developed the trend research tool Instant Style Profiling. On the special channels of fashionoffice and the fashion addicted users can test their trendiness and compare the results with international fashion experts.
Dr. Karin Sawetz, publisher

The desires and trends generated from the interactive previews by the opinion leading internet users have great influence upon the editorial approach of fashionoffice.

The presented collections are selected accordingly to these desires. The catwalk TV channel of fashionoffice broadcasts Spring/Summer 2007 collections with background information about the labels and designers especially for the preferred lifestyle universe of the fashion addicted online users, who generate their own trends.

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