The India International Leather Fair (IILF) will be held from
January 31st to February 3rd 2008 at Chennai Trade Center in Chennai,
Tamil Nadu Province, India.
This year BASF will be focusing on
Fashion and Inspiration
leather industry. The
for the leather industry in
South Asia consists of 5 x 5 advantages and a tool kit of 25 carefully
selected products that can address almost the entire spectrum of classic
and elegant fashion leathers.
Creativity plays a major role in this concept. BASF will exhibit 5
effects that can be applied to all kinds of leather and have been
designed especially for the South Asian market: Film, Texture, Optics,
Pattern and Up-gradation. Each variant has its own range of values, and
their permutations and combinations open up a world of possibilities.
Furthermore, the focus is on 5 segments with their respective experts
and products: footwear, garment, leather goods, accessories and hybrids;
as well as on 5 target consumer lifestyles: Formal, Casual, Sporty,
Trendy and Fusion.
25 products in 5 product groups
these are the key chemicals of the
Fashionova concept. The range is completed by all the required tools of
chemistry, which in the hands of skilled craftsmen can result in
numerous varieties of elegant, fashion leathers.
Representatives from the 5 competence centers in Mumbai, Chennai,
Ranipet, Kanpur and Kolkata will be at the BASF booth in to advice
customers and inform them about the innovative new developments and the
extensive range of established, high-quality products.
The Fashionova concept, the result of a thorough evaluation of the
market, is the creation of the market analysis department at BASF India
Limited. They explain, that today fashion cycles and consumer moods are
changing at an ever faster pace.
BAS is also presenting
Inspirations for leather
, twelve new
trendsetting leather types for the spring-summer season of 2009. The
collection combines the bright colors of the Venetian carnival with a
variety of unusual features. The spring collection features fine stripes
in fresh pastel shades. Leather in bright colors with wild two-tone
brushstroke effects are a perfect match for elegant summer evening wear,
and spots and polka dots are an excellent accompaniment to relaxed
leisure wear. A marbled texture is a novel feature that gives the
leather a slightly vintage look. The collection is rounded off with
classical and extravagant brown shades. BASF fashion experts from Europe
have supported their Indian colleagues with the latest trends from the
fashion capitals of Italy and Spain.
The leather market in India is one of our most important prospective
, says Thomas Sattler, responsible for the global leather
business at BASF.
The two concepts will help us to maintain our leading
position as the complete solution provider in the South Asian leather
industry. The South Asian and particularly the Indian leather industry
has lots of similarities to Italy and Spain in terms of their outlook on
fashion. We hope to be able to contribute our global expertise for the
benefit of customers in this part of the world.
BASF Performance Chemicals
- always one idea ahead!
The product range of
BASF's Performance Chemicals for Leather business unit includes
chemicals for all wet-end and finishing processes in the leather and fur
industries. With a worldwide manufacturing and marketing organization,
we are one of the leading suppliers in these fields. Further information
on our products may be found at: