Country Casuals Goes Red
Fashion Article Posted June 19, 2007

   

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Country Casuals today announced a major expansion of its apparel and accessory line with the addition of the Case IH Farmall brand. The line initially will focus on printed tops in all age and gender categories and expand to casual outerwear and hats in 2008. Marrying the 160-year history of the Case IH signature red tractor with the core merchandising values of Country Casuals the Company is focusing on a total family line, bridging generational and gender with appropriate styles and graphics. The opening product line is comprised of best selling fashion and traditional colors and is aimed at moderate price points. The offering is available for at once booking for late Summer, Fall and Holiday selling seasons and can be previewed at www.mycountrycasuals.com  A line review can be scheduled with a sales representative by contacting our Country Casuals headquarters at 740-548-1219


The Farmall
collection joins Rodeo Rags, Hardcore Cowboy and the Solid Light Inspirational brands merchandised and sold under the Country Casuals banner.. The addition of the Farmall
, McCormick-Deering, International Harvester and the Case Historical brands rounds out our offering for mid-tier moderate priced retail stores
, explains Wayne Potter, Vice President of Marketing Development

Country Casuals is an operating subsidiary of Columbus, Ohio based Air Waves Incorporated, a leading manufacturer of apparel decoration and screen printing. Case IH-Farmall
is a brand of CNH, a leader in the farm equipment industry. And is known for it's signature red color is recognized around the world.

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