Council of Fashion Designers of America (CFDA) and Announce Partnership to Benefit Fashion Targets Breast Cancer and Rethink Breast Cancer in Canada  Fashion Article Posted September 13, 2007


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Ralph Lauren to Design First of Limited-edition Exclusive Items September 5, 2007--The Council of Fashion Designers of America/CFDA Foundation, Inc. will enter into a new partnership with the online global luxury retailer to launch Fashion Targets Breast Cancer
(FTBC) Worldwide. The initiative marks the first global retail partnership for FTBC, in which a series of limited-edition FTBC-branded items will be available for sale exclusively at NET-A-PORTER.COM.

The partnership was announced on June 19, 2007 at a luncheon in New York hosted by designer and CFDA president Diane von Furstenberg, and will be launched worldwide in the fall, beginning at New York Fashion Week on September 5, 2007. Exclusive designs will be introduced on the site over a period of one year.  Ralph Lauren will launch the initiative with an iconic Fashion Targets Breast Cancer WORLDWIDE shirt of his own design, followed by special merchandise from other American and international designers.  A portion of those proceeds will benefit the Fashion Targets Breast Cancer Canadian campaign.

As the first global retail partner, NET-A-PORTER.COM will establish a dedicated FTBC store within the site featuring a collection of exclusive limited edition merchandise from American and international designers.  Additionally, NET-A-PORTER.COM will host an educational micro-site providing woman with health and resource information. 
We communicate daily to an audience of over one million women around the world.   This initiative allows us to take what we do well and focus that into an invaluable vehicle to raise funds and provide essential breast cancer information to women worldwide,
said Natalie Massenet, Founder, NET-A-PORTER.COM. 
NET-A-PORTER.COM has made a long term commitment in launching Fashion Targets Breast Cancer Worldwide so we can work with woman globally each day to make a difference.  I couldn't think of a smarter way to launch this CFDA partnership than with Ralph Lauren at the helm.

Ralph Lauren was asked to inaugurate this momentous project in recognition of his pioneering commitment to Fashion Targets Breast Cancer, which he founded in 1994 in response to a plea from the late Washington Post fashion critic Nina Hyde, who fought the disease. 
In 1994, I challenged the fashion community to support Fashion Targets Breast Cancer when it was first getting started,
he said.
What began as the answer to one woman's request has become a global initiative that has raised millions of dollars for breast cancer charities.
  The Ralph Lauren Fashion Targets Breast Cancer WORLDWIDE shirt will be available on the site beginning in September.
In Canada, proceeds from the sale of FTBC merchandise on NET-A-PORTER.COM will benefit Rethink Breast Cancer. 
We are delighted to be receiving support from this important international campaign,
said MJ DeCouteau, Executive Director of Rethink Breast Cancer. 

CFDA Executive Director Steven Kolb remarks,
Fashion Targets Breast Cancer has been one of the most significant and productive initiatives the CFDA has ever launched. We are particularly proud that after over a decade, the commitment of our members to this crucially important program is just as strong, and that we can boast more participation, more ideas, more products, and such a prestigious online retail partner to continue Fashion's fight against this disease.

About Fashion Targets Breast Cancer

Fashion Targets Breast Cancer (FTBC) is a worldwide charitable initiative of the Council of Fashion Designers of America/CFDA Foundation. The CFDA Foundation, through FTBC, is committed to providing meaningful assistance to women with breast cancer and their families, friends and other supporters by rallying designers, models, retailers, and other creative energies within the fashion industry.  The Foundation commits proceeds raised from FTBC campaigns to helping women concerned about or diagnosed with breast cancer gain access to reliable health information and quality health care, and to supporting education and outreach programs. Since its launch in 1994, Fashion Targets Breast Cancer has raised over $40 million for distribution to breast cancer charities in 13 countries.  FTBC currently conducts campaigns in Canada, Australia, Brazil, Cyprus, Greece, Ireland, Japan, Portugal, Turkey, the United Kingdom and the United States. For more information, visit .

About Rethink Breast Cancer

Rethink Breast Cancer is an innovative charity that reaches out to young people concerned about and affected by breast cancer.  By taking a breakthrough approach to all aspects of breast cancer
medical research, support, public awareness and fundraising
Rethink Breast Cancer is expanding support for the cause.  Rethink has brought together some of Canada's leading scientists to develop a much needed research program focused on cultivating the talent of new young researchers.  To find out more about Rethink Breast Cancer, please visit


NET-A-PORTER.COM launched in June 2000 and has since successfully established itself as the world's leading global online luxury retailer. Presented in the style of an online fashion magazine, NET-A-PORTER features each season's key trends, helpful editors
tips and expert style advice. With luxury packaging, free returns, same day delivery in London, New York City and express delivery to the rest of the world, NET-A-PORTER provides an unparalleled level of service and designer offerings to online shopping.


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