Designers and brand owners seeking inspiration for branding
initiatives that will adorn their upcoming fashion lines can view
an abundance of exciting concepts in the Avery Dennison Designer
Collection for Spring/Summer 09. The combined expertise and
creativity of the international design teams of Avery Dennison will
be evident in the latest global collection, which will be will be
presented at Munich Fabric Start, February 6
8, 2008, M,O,C, Munich.
At the show, Avery Dennison will occupy Stand A02, in Hall 2.
The Spring 09 Collection embodies a theme of Renewal, a concept
that reflects Avery Dennison's commitment to be the leading
supplier of eco-friendly trim solutions to the fashion industry.
many ways, however, the Collection brings together opposing
materials and concepts for the purpose of crafting something new.
It embodies strength through combinations of technology and earth's
natural environment, and it sets forth a harmony between innovation
and ecology the perfect unity.
combinations of organic and synthetic materials, new techniques
developed with eco-awareness, and the recycling of unexpected
materials, the Collection embraces this unity and looks expectantly
to the future.
A vast range of
apparel branding products, including graphic hang tags, beautifully
fashioned woven and printed fabric labels, leather patches, heat
transfers, RFID tickets, size stickers and much more are included in
the Collection's two-volume Presentation Book.
Items range from the functional to the fanciful and elegant and
include several that embody eco-friendly themes. In what may be
considered a heroic example of recycling, one eco-theme includes a
hang tag produced from
elephant pooh paper. The tags are printed
and embossed, have a dull luster and are slightly rough to the touch
perhaps reflective of the epidermis of the animal in question!
The Collection also presents the new water-based Avery Dennison
Halo-free Eco Transfer, which displays type in sizes less than five
point fonts and exhibits no adhesive halo around images or type for
a crisp and clean image.
solution repurposes old sailcloth for use as handsome hang tags that
call to mind the regenerative powers of the sea.
The Collection brings together a whole world of diverse and unique
brand identification solutions to challenge traditional schools of
thought and inspire creativity.
"The Collection offers many examples that demonstrate the results of
our collective, renewed focus, beginning with an interesting use of
eco-friendly and sustainable materials, to the re-awakening of
interpretation and approach," says Gerard Spinella, Avery Dennison's
creative director. Everyone has the desire to begin again and our
global Collection will inspire those who embrace the spirit of that