If you work for a
technology company that services the apparel industry, you are welcome to
education the clothing industry regarding your product by helping us with
educational discussions about fashion technologies at the
Fashion Industry Network.
retailers and brands considering mobile merchandising options for
facilitating customer engagement and generating additional in-store
sales can benefit from a strategic alliance that has been formed by
mobile merchandising technology developer ClikGenie and barcode
ticketing solution provider FineLine Technologies.
to FineLine Technologies CEO George Hoffman, the alliance with ClikGenie
gives retailers and brand owners a powerful marketing tool right at the
point where shoppers make their buying decisions.
alliance makes it much easier for apparel retailers and brands to
implement a storewide mobile code program which in turn will allow themto more effectively engage mobile shoppers," Hoffman says. "The
companies' combined capabilities bring to market an expert source for the
creation of turnkey mobile merchandising programs. We provide retailers
and brands with both the technology and the 2D bar-coded tags that trigger
in-store promotions, cross-selling, branding, information and social media
sharing, and which can create a long-term communication channel with
operation, ClikGenie personnel will work with retailers or brands to
develop mobile formats suitable for different categories of products, for
example womenswear and footwear. Data maps are then developed for each
format enabling the client to easily download content such as images and
text directly to the ClikGenie platform creating hundreds or thousands of
different mobile product sites along with their respective mobile codes.
The codes are then merged on FineLine's FastTrak online ticket ordering
system along with other variable data necessary for the price or
promotional tag. At that point, a retailer's or brand's global vendor
network can log into the FastTrak system and specify the necessary number
of fully printed tickets for 48-hour delivery to locations worldwide.
is a proven ticket ordering program that serves over 10,000 vendors,"
Hoffman notes. "It is easy to use and constitutes a single location for
the ordering of tickets. Global vendor networks can order from virtually
anywhere on the planet confident that the right 2D tag, complete with
variable data, will be shipped on schedule."
Mobile merchandising via
phone and 2D barcodes enables retailers to deliver
information directly to in-store shoppers, elevate purchase intentions,
and increase sales. An example of mobile merchandising in action: A woman
looking at a dress can scan the 2D barcode and be presented with matching
shoes, jewelry, or other items that complement the dress, and are perhaps
on sale just a few aisles away.