Trunk Show - Terms of Interest to the Fashion Industry

   Fashion Terms  Fashion Terms Directory Fashion Terms by Category Fashion Retail
 
A trunk show is a special sale in which vendors (clothing companies, fashion designers, etc.) present merchandise directly to store personnel or select customers at a retail location or another unique venue.  It is particularly desirable to have the actual designer present at the event. Most small businesses do this to get more customers purchasing product.

In many cases trunk shows allow store personnel to preview and/or purchase merchandise before it is made available to the public.

One key benefit of the trunk show is that an employee of the company that designed or produced the clothing is typically in attendance.  They are in theory more knowledgeable about the product then the sales person in the retail store.  After the trunk show, the retail employees then would have a better understanding of the product.  However, this is not always the case.  On occasion, the retail employee is already more knowledgeable even before the trunk show...

Fashion Boutiques will often have trunk shows. Department stores will also have designer trunk show events.

Trunk shows are also on occasion held in locations other then retail clothing stores.  They may be held at special locations.

Here are a few examples of companies that have had trunk shows:

Robert Rodriguez Fashion Trunk Show Fall 2009 at Neiman Marcus (June 2009)

Ugg Australia Fall 2009 Fashion Trunk Show at Nordstrom (June 2009)

Arend Basile Says The Dress Must Caress The Body: Trunk Show (April 2009)

Haitian Co-Designers for MissBruno Premiere their Trunk Show at legendary 5th Ave Boutique Henri Bendel (December 2008)

Right Bank Babies Trunk Show: Children's Clothing (September 2008)

O'Quinn Clothing Spring 2008 Collection Trunk Show (March 2008)
 
  ML71809 - Trunk Show Term

Return to the Apparel Search main page.

Search for additional information about Apparel, Fashion or Clothing.

follow the bouncing fashion ball from Apparel Search

Apparel Search guide to fashion and clothing

  
 
   
 

Apparel Search   Add Your Company   Contact Us   About Us   Advertise   News Letter   Legal   Help
Copyright 1999-2017

Apparel Search Company.  All Rights Reserved. 
 

Apparel Search Fashion Industry b2b Directory for the clothing industry

Fashion Terms:
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Apparel Retailers are known to have trunk shows.