[prior-sept-05/ Fashion News ASAP - Keep up to date with trendy Apparel Industry News ]

U.S. Birthrate good for Maternity Fashions

From: ASAP


This week the National Center for Health Statistics announced that the United States birth rate is at its highest in 30 years, conjuring up images of uncomfortable and unfashionable pregnant women. Not true, says Rebecca Matthias, President of Mothers Work, Inc., the world's largest maternity retailer and manufacturer which operates A Pea In The Pod, Mimi Maternity and Motherhood Maternity, and online retailer MaternityMall.com. "Women are looking more fashionable than ever due to designers responding to trends and translating them into styles that work for the pregnant figure. Today's expectant woman can go from the boardroom to the beach and out on the town and never miss a single beat," says Matthias, who started Mothers Work, Inc. out of the front closet of her Philadelphia home 20 years ago with an initial investment of $10,000 of her own money and a need to look professional and fashionable while expecting her first child. All of the current fashion trends are available in maternity styles at all price points, so every mom-to-be can look and feel fabulous during those nine months. Since a pregnant woman essentially has to build her maternity wardrobe from scratch, finding the right fit, colors and silhouette becomes more important than ever. Worn by such discerning celebrities as Uma Thurman, Anne Heche, Geena Davis, Catherine Zeta-Jones, Cate Blanchett, and Elizabeth Hurley, A Pea In The Pod is the nation's premiere luxury designer / retailer of maternity fashion. For Spring 2002, A Pea In The Pod is all about femininity, from delicate lace insets on blouses to long flowing skirts to silk dupioni eveningwear. Call 1.877.APEAPOD or visit www.apeainthepod.com. Mimi Maternity has fun, contemporary fashion for the woman who loves to show her style! Soft career looks, such as ruffled blouses paired with skirts, and pretty dresses in hues of pink and black are big for Spring 2002. Mimi Maternity also offers cool casual looks, such as bootcut pants in patterns and solids, denim, and wrap shirts and tees. Call 1.877.MIMIMOM or visit www.mimimaternity.com. Motherhood Maternity offers a great quality selection of today's latest styles at amazing prices. Among the offerings for Spring 2002 are pretty dresses in a spectrum of colors as well as pretty floral print separates that make mix and match dressing a snap. Button front shirts paired with the latest looks in denim prove that you can be pregnant and still look great! Call 1.800.4MOM2BE or visit www.motherhood.com. "Women are always telling me that maternity clothing was never this good when they were expecting," laughs Matthias. "Maybe that's why more women than ever are getting pregnant -- the fashion has never been better!"

ASAP Fashion News Fast - Fashion news for the apparel industry and consumers to learn more about the clothing business.

Apparel Search  ASAP News