October 24, 2002 , Reno, Nev. — Marcia introduced several new styles and colors in its value–priced collection, Basics, at the PGA International Show in Reno, Nev., July 31 through August 3, 2002.
Basics offers many merchandising opportunities for retailers because of the collection’s versatility. Marcia offers bottoms in 12 colors, three medallion print colorways, four fine line stripe tones and five Birdseye tonals that can be cross-merchandised to maximize pairing options.
"Basics is extraordinarily popular among both retailers and consumers because of its comprehensive coordinating styles," said Patrice Brayer, Marcia’s National Sales Manager. "Basics offers high quality, moderately-priced clothing that women golfers have embraced. This year we’ve expanded our Basics’ colors and styles in response to the feedback we’ve received from our customers and to incorporate the latest trends."
One hundred percent of the Basics Collection is produced in the USA and is always in stock.
For nearly 30 years, Marcia has been designing stylish and comfortable women’s golf and tennis clothing. Headquartered in Chatsworth, Calif., Marcia offers a variety of styles from traditional to fashion forward. Designed to appeal to women of all ages, Marcia apparel has become a particular favorite in many country club pro shops and sport specific catalogs and retailers. In addition, Marcia is virtually the only national golf label adequately serving the important niche markets of Plus and Petite sizing in addition to Missy sizing.
Ninety-five percent of all Marcia apparel is made proudly in the USA. More information about Marcia is available online at www.marciagolfandtennis.com or by calling (800) 423-5208.
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