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Target Stores and General Mills Offer New Cereal-Themed Fashions

From: ASAP


The hottest, playful clothing trend for spring found its inspiration in the unlikeliest of places -- the supermarket cereal aisle. Target stores across the country will offer a new line of General Mills loungewear featuring four popular breakfast cereals, Lucky Charms, Cheerios, Cocoa Puffs and Trix. These Big G cereal-themed clothes will be available exclusively in Target stores for a limited time beginning April 1.

(Photo: http://www.newscom.com/cgi-bin/prnh/20020401/MNM003 )

"Cereal lovers are often very loyal to their favorites," said Sally Shlosberg, General Mills vice president of Equity Enterprises. "We're delighted to bring them these clothes and pajamas so that cereal lovers everywhere have a new way to enjoy the cereals and cereal characters they've grown up with."

The clothing line will feature men's and women's T-shirts and boxer shorts, unisex lounge pants, women's sleep shirts, girls' daywear, girls' tank and boxer sleep sets and boys' boxer shorts. Ranging in price from $4.99 to $14.99, most items will be available in each of the four cereal styles. "A perfect marriage of brands, this new line provides Target guests with a unique, clever way to express their love of General Mills cereals," said Trish Adams, senior vice president of merchandising for Target Stores. "Fun prints, combined with comfortable styling, make this line perfect loungewear."

Where at Target to look for Lucky the Leprechaun on your favorite sleeping T? The Big G line of apparel will be located in a special area near the main entrance of most Target stores, displayed with its matching box of popular cereal.

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