ASAP fashion news archive - apparel industry news from before September 2005
This page is part of the ASAP fashion news archive on Apparel Search, which collected apparel, fashion and textile industry news from before September 2005. For current coverage, see the Apparel Search news page and the fashion blog.
From: ASAP
Q-GENE LAUNCHES THE COMPLETELY REVERSIBLE JEAN Two for One
Q-GENE will release its first ever “reversible jean”. The boot cut jean features a five pocket blue wash with sandblasting on both the front and back of the jean. The reverse side features a gray wash with no effects, making it a dressier option.
Two rises are available, an 8” rise (Morisssi) for those more conservative and a 6 ½” rise (Rave) for those more daring. The reversible jean is available in specialty boutiques nationwide and better department stores, retailing for $110.
Q-Gene is a 10-year-old Israeli denim collection launching in the United States this Spring. Q-Gene offers a full line of contemporary men’s and women’s premium jeans and tops.
For more information visit www.qgenecollection.com