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From: ASAP


FRISBY TECHNOLOGIES INC. and KENNETH COLE today announced that the Kenneth Cole New York® and Reaction Kenneth Cole ® brands will feature several men’s and boy’s jackets lined with Frisby’s patented COMFORTEMP temperature balancing materials for the fall/winter 2002 season. Both leather and cloth jackets will be available nationally at major department stores, including Macy’s and Bloomingdale’s, Kenneth Cole’s company-owned retail stores, and on-line at www.kennethcole.com.

The fall/winter 2002 Kenneth Cole New York men’s leather outerwear collection includes five styles containing COMFORTEMP liners. The Fall/Winter 2002 Reaction Kenneth Cole men’s outerwear collection will feature three leather styles and two cloth styles.

These high tech offerings feature COMFORTEMP fabrics strategically located within the lining of the garment. All COMFORTEMP fabrics contain Frisby’s Thermasorb® thermal additive, a powder-like substance that automatically absorbs, stores and releases heat as required to maintain a balanced temperature. Working like your home’s thermostat, COMFORTEMP materials automatically balance the interior temperature of the jacket depending on the temperature and your activity level. The result is a jacket that keeps you warmer when it’s cold and cooler when it’s warm.

The collection containing COMFORTEMP materials is perfect for today’s urban lifestyle: versatile, multi-seasonal outerwear with a technical edge, but with the stylish sophistication for which Kenneth Cole is famous. The jackets even have a thermometer sewn onto the inner lining so you can see the technology at work. Suggested retail prices will range from $395 to $495 for the Reaction Kenneth Cole jackets with COMFORTEMP materials and $450 and $600 for the Kenneth Cole New York jackets with COMFORTEMP materials.

Commenting on the announcement, Kenneth D. Cole, chairman and chief creative director of Kenneth Cole Productions Inc. said, "COMFORTEMP technology may have been developed for the space station, but we feel that our customers would find it more useful down here on Earth. We are optimistic that these jackets will create a buzz and help increase retail excitement this fall."

Greg Frisby, chairman and chief executive officer of Frisby added, "The Kenneth Cole design team has created a fashionable collection that blurs the lines between technical outerwear and fashion. The jackets are ideal for urbanites and commuters who constantly go in and out of doors and don’t want to keeping putting on and taking off their coats. Kenneth Cole understands what today’s consumers want and they deliver it."

Frisby Technologies Inc. is a global leader in the development of temperature balancing materials for the apparel, footwear, sporting goods, and home furnishings industries. For more information, contact Frisby Technologies Inc. at 877-444-COMFORT, visit www.comfortemp.com or join the Frisby electronic news distribution list by sending your e-mail address to investors@frisby.com.

Kenneth Cole Productions, Inc. designs, sources, and markets a broad range of footwear, handbags, and accessories under the brand names Kenneth Cole New York, Reaction Kenneth Cole, and Unlisted, a Kenneth Cole Production. The company has also granted a wide variety of third party licenses for the production of men's and women's apparel, timepieces, eyewear, and several other accessory categories. The company's products are distributed through department stores, better specialty stores, and company-owned retail stores as well as direct to consumer catalogs and e-commerce.

Certain statements in this press release are forward-looking in nature and relate to the Company’s plans, objectives, estimates and goals. Words such as "expects," "anticipates," "intends," "plans," "projects," "forecasts," "believes," and "estimates," and variations of such words and similar expressions, identify such forward-looking statements. Such statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and speak only as of the date of this report. The statements are based on current expectations, are inherently uncertain, are subject to risks and uncertainties and should be viewed with caution. Actual results and experience may differ materially from those expressed or implied by the forward-looking statements as a result of many factors, including, without limitation, those set forth under "Business -- Additional Factors that may Affect the Company’s Business and Future Results" in the Company’s most recent Annual Report on Form 10-KSB and under "Risk Factors" in the Company’s Registration Statement on Form S-3/A filed with the Securities and Exchange Commission on May 6, 2002 and, in addition, the level of acceptance of the Company's thermal management products by consumers and industrial partners both domestically and internationally and the Company's ability to identify, develop and market new products, to develop, maintain or expand relationships with capable suppliers, to protect its intellectual property adequately and to secure capital as and when needed. The Company makes no commitment to update any forward-looking statement or to disclose any facts, events, or circumstances after the date hereof that may affect the accuracy of any forward-looking statement.

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