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Victoria’s Secret for Speed

From: ASAP
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LOS ALTOS, Calif., Fireclick, an award-winning leader in Internet infrastructure technology and a Cisco Systems venture-backed company, today announced an important new Netflame(TM) customer, VictoriasSecret.com, the direct arm of the leading specialty retailer of intimate apparel and beauty products. Since implementing Netflame – the hosted application service for accelerated content delivery through the "last mile" - Victoria's Secret is able to provide customers using slower dial-up connections the ability to view the majority of the site's pages within four seconds. By accelerating content, Victoria's Secret significantly speeds download times of graphic-rich pages, improves end-users' experience and increases conversion rates of browsers to buyers.

"Eight Second Rule" Goes Out of Fashion Fireclick's content acceleration technology validates a direct correlation between site performance and a company's revenue. In fact, according to Zona Research and Keynote Systems, online businesses might be losing up to $25 billion in potential revenue due to poorly performing Web sites. Of that, an estimated $21 billion is lost when consumers abandon Web pages that simply take too long to download. Today's online customers won't even wait eight seconds (the traditional benchmark for site retention) and often click away after just four seconds. After implementing Netflame, Victoria's Secret customers are able to view more pages in less time.

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