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Federated New Rich's Store

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Federated Department Stores, Inc. today announced a new Rich's store at the Peachtree Mall in Columbus, GA.

The new store will be a one-level department store of approximately 110,000 square feet. It will include all major categories of business including apparel and accessories for the whole family, as well as merchandise for the home. Renovation and remodeling of the former Montgomery Ward's store is scheduled to begin in fall 2001, with a store opening planned for spring 2002.

"Rich's is looking forward to serving west Georgia customers by providing quality merchandise, personal service and an exciting shopping experience," said Ron Klein, chairman and ceo of Rich's/Lazarus/Goldsmith's. "We have had our eye on the Columbus market for some time and we are thrilled to have the opportunity to bring Rich's to Peachtree Mall."

Federated's Rich's/Lazarus/Goldsmith's division is headquartered in Atlanta and currently operates 78 stores, including 25 Rich's stores in three southeastern states. Annual 2000 sales totaled $2.213 billion.

Federated, with corporate offices in Cincinnati and New York, is one of the nation's leading department store retailers, with annual sales of more than $18.4 billion. Federated currently operates more than 450 stores in 34 states, Puerto Rico and Guam under the names of Bloomingdale's, The Bon Marche, Burdines, Goldsmith's, Lazarus, Liberty House, Macy's and Rich's, as well as macys.com, bloomingdales.com, Bloomingdale's By Mail and Fingerhut.

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