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From: ASAP


Leading intimate apparel maker Maidenform, Inc. has chosen Gerber Technology’s apparel and retail Product Lifecycle Management solution, WebPDM™, to improve its development processes and workflow, while shortening development cycle times.

“Gerber’s WebPDM is recognized as the industry standard and market leader for PLM solutions in the apparel business, including the intimate apparel arena,” stated Cal Renton, Maidenform’s director of WebPDM. Anthony Tedeschi, vice president of product development and quality assurance added, “Our nine month evaluation period confirmed Gerber’s reputation. After analyzing multiple provider solutions, WebPDM proved to be the most value-adding, cost effective system.”

In addition to Gerber’s industry leading position, Maidenform selected WebPDM based on its powerful tools and extensive list of features and benefits. The highlights of these include product information accessibility, 24/7 web access for employees and external partners, and its ability to facilitate system integration. Other key benefits include WebPDM’s data entry discipline, its resource as a communication vehicle (automatic email functions), standard forms that integrate well with existing business processes and a powerful raw materials database.

“WebPDM will empower us to become more disciplined in how we manage our tasks. We can begin to standardize our information and processes company-wide, streamlining our day-to-day activities,” commented Anthony Tedeschi. “The ease of integrating it with our existing GERBERsuite™ products, including our numerous seats of AccuMark™, is extremely valuable. Many of our contractors are also using Gerber products, making electronic communication that much simpler and efficient. Additionally, Gerber’s customer support infrastructure in Asia is strong, providing a first-rate support network for our contractors there.”

WebPDM is also the PLM solution of choice for many apparel and fashion educational institutions. Maidenform looks forward to leveraging the opportunity to recruit recent graduates who have already developed WebPDM skills as part of their course work.

Visit Gerber’s website for additional WebPDM V4 product information at www.gerbertechnology.com. Existing WebPDM Software Subscription Contract customers can also download the latest releases from GERBERnet™, the company’s new 24x7 Internet-based customer service portal for software updates, replacement parts ordering and comprehensive technical documentation. More than 1,000 companies in over sixty countries now rely on Gerber’s WebPDM. With more than 12,000 seats installed, the software supports over 20,000 individual users.

Maidenform, Inc. is an international marketer of branded intimate apparel. The Maidenform brand is recognized as one of the premier national brands with exceptional consumer acceptance. In addition, Maidenform, Inc. markets the Flexees and Lilyette brands, which are leaders in their respective categories.

WebPDM, GERBERsuite, GERBERnet and AccuMark are trademarks of Gerber Technology. All other trademarks or registered trademarks are the property of their respective owners.

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