Video Music Awards Fashion Celebrities
The MTV Video Music Awards — honoring the best in the music video medium, and a night to see celebrity fashion
An MTV Video Music Award (commonly abbreviated as a VMA) is an award presented by the cable channel MTV to honor the best in the music video medium — and it is also a night to see celebrity fashion. This page covers the ceremony itself, from the first VMA in 1984 at New York City's Radio City Music Hall to its place as the so-called Super Bowl for youth, together with MTV and its parent company, and links to VMA fashion blog posts on Apparel Search.
An MTV Video Music Award (commonly abbreviated as a VMA) is an award
presented by the cable channel MTV to honor the best in the music video
medium. It is also a night to see celebrity fashion.
View VMA Fashion Blog posts here on Apparel Search.
Originally conceived as an alternative to the Grammy Awards (in the video category), the annual MTV Video Music Awards ceremony has often been called the "Super Bowl for youth", an acknowledgment of the VMA ceremony's ability to draw millions of youth from teens to 20-somethings each year.
The annual VMA ceremony occurs before the end of summer and held either in late August or mid-September, and broadcast live on MTV, along with simulcasts on MTV's sister networks to nullify in-house competition. The first VMA ceremony was held in 1984 at New York City's Radio City Music Hall.
Visit the MTV website to learn more about the VMA events.
MTV is the world's premiere youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people.
With media networks reaching approximately 700 million global subscribers, Viacom's leading brands include MTV, VH1, CMT, Logo, BET, CENTRIC, Nickelodeon, Nick Jr., TeenNick, Nicktoons, Nick at Nite, COMEDY CENTRAL, TV Land, SPIKE, Tr3s, Paramount Channel and VIVA. Learn about Viacom (the parent company of MTV)
A Different Kind of Award Night Fashion
Every award event in this guide has its own fashion character, and the VMA's comes from its audience and its medium. The award honors the best in the music video medium, the ceremony was conceived as an alternative to the Grammy Awards in the video category, and its audience is youth — millions of viewers from teens to 20-somethings each year. A night built for that audience, broadcast live on MTV and simulcast on its sister networks to nullify in-house competition, puts celebrity fashion in front of the generation that music video culture belongs to, which is why the VMA fashion blog posts linked here collect what the stars wore.
MTV and Viacom
MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. With media networks reaching approximately 700 million global subscribers, Viacom's leading brands include MTV, VH1, CMT, Logo, BET, CENTRIC, Nickelodeon, Nick Jr., TeenNick, Nicktoons, Nick at Nite, Comedy Central, TV Land, Spike, Tr3s, Paramount Channel and VIVA. The MTV website, linked on this page, carries more about the VMA events themselves; for the fashion record of the night, start with the VMA fashion blog posts and the other award event pages in this guide — the Academy Awards, Golden Globes and Grammy Awards — whose ceremonies anchor the rest of the red carpet year.
Common Questions
When are the MTV Video Music Awards held?
The annual VMA ceremony occurs before the end of summer, held either in late August or mid-September, and is broadcast live on MTV, along with simulcasts on MTV's sister networks. The first VMA ceremony was held in 1984 at New York City's Radio City Music Hall.
Why is the VMA ceremony called the Super Bowl for youth?
Originally conceived as an alternative to the Grammy Awards (in the video category), the annual MTV Video Music Awards ceremony has often been called the Super Bowl for youth — an acknowledgment of the VMA ceremony's ability to draw millions of youth from teens to 20-somethings each year.
Where can I see VMA fashion coverage?
VMA fashion blog posts are on Apparel Search, linked on this page. The MTV website carries more about the VMA events, and MTV is described here as the world's premiere youth entertainment brand, with a global reach of more than a half-billion households.