Best Social Media in 2022 for Consumers & Fashion Influencers

Best Social Media   Best Fashion Resources 2022   Best Fashion   Consumers

It has been a few years since we last published a list of the best social media for fashion consumers.  The reason we left such a gap in the years is because the landscape of social media was relatively unchanged.  Although TikTok has been popular for a few years, we have decided this year to highlight this important social media trend.

TikTok, known in China as Douyin, is a video-focused social networking service owned by Chinese company ByteDance. It hosts a variety of short-form user videos.  TikTok is an international version of Douyin, which was originally released in the Chinese market in September 2016.  TikTok was launched in 2017 for iOS and Android in most markets outside of mainland China; however, it became available worldwide only after merging with another Chinese social media service,, on 2 August 2018.  As of October 2020, TikTok surpassed over 2 billion mobile downloads worldwide. Cloudflare ranked TikTok as the most popular website of 2021.

TikTok has provided a platform for users to create content not only for fun, but also for money. As the platform has grown significantly over the past few years, it has allowed companies to advertise and rapidly reach their intended demographic through influencer marketing. The platform's AI algorithm also contributes to the influencer marketing potential, as it picks out content according to the user's preference.  This is helpful for influencers as well as consumers interested in fashion.

Many viewers flock to TikTok for a wide assortment of reasons.  One of which is to learn about fashion trends, beauty tips, celebrity style watching, etc.

A variety of trends have risen within TikTok, including memes, lip-synced songs, and comedy videos. Duets, a feature that allows users to add their own video to an existing video with the original content's audio, have sparked many of these trends.

Here are a few other important resources we are adding to our list of top social media platforms for 2022:

Other top contenders for best social media for fashion consumers in 2022 include the usual suspects as follows:

Learn about how to get more follows on social media.

Learn more about fashion industry social media in our terminology section.

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