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What's trendy in the social media space this year? Learn about how the fashion industry and consumers are utilizing social media. Spread the word about fashion brands, new clothing trends, and more.
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Social media are computer-mediated technologies that allow for the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. Consumers of fashion and the apparel industry utilize such platforms for a wide variety of reasons.
Social media generally uses web-based and mobile technologies on smartphones and tablet computers to create highly interactive platforms through which individuals, communities and organizations can share, co-create, discuss, and modify user-generated content or pre-made content posted online. Fashion brands, consumers, and apparel companies can use such system for many reasons. Social media platforms are used for marketing, customer services, customer reviews, trend spotting, and more.