2009 Black Friday Sales Report for the Fashion Industry

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2009 Black Friday Sales Report:

Black Friday Verdict: As Expected, Number of Shoppers Up, Average Spending Down (Nov. 29, 2009) (National Retail Federation) : As the closely-watched Black Friday weekend winds down, a National Retail Federation survey conducted over the weekend confirms the expected: more people spent less. According to NRF's Black Friday shopping survey, conducted by BIGresearch, 195 million shoppers visited stores and websites over Black Friday weekend*, up from 172 million last year. However, the average spending over the weekend dropped to $343.31 per person from $372.57 a year ago. Total spending reached an estimated $41.2 billion. 'shoppers proved this weekend that they were willing to open their wallets for a bargain, heading out to take advantage of great deals on less expensive items like toys, small appliances and winter clothes, said Tracy Mullin, NRF President and CEO.

While retailers are encouraged by the number of Americans who shopped over Black Friday weekend, they know they have their work cut out for them to keep people coming back through Christmas. Shoppers can continue to expect retailers to focus on low prices and bargains through the end of December.

* NRF's definition of Black Friday weekend includes Thursday, Friday, Saturday and projected spending for Sunday. ** NRF broke out discount stores and outlet stores this year for the first time; historical information is not available.

Holiday shopping, round two 2009 (CNNMoney.com):  Mentioned in the article, "Although Black Friday seemed to be missing the usual mayhem associated with it, the good news for merchants was that shoppers eagerly spent money on toys, cashmere sweaters, Snuggie blankets and gadgets at juicy discounts ".  The article also states, "Retailers came out swinging for Black Friday, offering some of the holiday season's lowest prices on electronics, appliances, apparel and toys," said Tracy Mullin, president of the NRF, an industry trade group, in a statement. "Budget-focused shoppers seemed to be pleasantly surprised with post-Thanksgiving deals, which many retailers will extend into Saturday and even Sunday."

Black Friday Shoppers Snap Up Door-Busters (2009) (Wall Street Journal) : As reported in the article, "Electronics appear to be the early winner this Black Friday, with discounters doing well early and door-busters bringing in big crowds. Best Buy Co. (BBY) Chief Executive Brian Dunn said his early reports from the electronics retailer's stores indicate shopper traffic is up over last year and that shoppers are in a buying mood. "In this connected world we live in, I have been getting updates all morning, and our crowds--first in the East and then within the Central part as those stores opened up-- were materially bigger than last year, and the West Coast reports, too, are the same," Dunn said in an interview with Dow Jones Newswires."  The Wall Street Journal article also mentions, " competition as potential causes. At upper-end Saks Inc. (SKS) flagship Fifth Avenue store, the hottest items weren't couture, but candy. The retailer was offering sweets, knick-knacks and Christmas ornaments for as much as 50% off, and customers were grabbing them, with the Godiva stand needing a full refilling before 11 a.m. At teen retailers, less expensive stores like Aeropostale Inc. (ARO) were seeing dense crowds, with just about every item 50% off in the early going."

Black Friday Boasts 595 MillionDollars in U.S. Online Holiday Spending, Up 11 Percent Versus Year Ago (2009) (Fashion Newspaper) comScore a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 27 days of the November - December 2009 holiday season. For the holiday season-to-date, $10.57 billion has been spent online, marking a 3-percent increase versus the corresponding days last year. Black Friday (November 27) saw $595 million in online sales, making it the second heaviest online spending day to date in 2009 and representing an 11-percent increase versus Black Friday 2008.

Black Friday Shopping: PriceGrabber.com 2009 Online Statistics (2009) (Fashion Newspaper) PriceGrabber.com's recent holiday survey revealed that 45 percent of consumers were planning to shop on Black Friday and Cyber Monday, with 80 percent planning to make a purchase on Black Friday and 66 percent on Cyber Monday.

Largest Black Friday Ever For QVC : 2009 Black Friday Report (2009) (Fashion Newspaper) In what has become the unofficial kickoff to the holiday shopping season, multimedia retailer QVC observed its largest Black Friday ever, realizing more than $32 million in orders - a 60 percent increase over last year's Black Friday sales. More than 765,000 units were ordered in a 24-hour period.

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