Dover Saddlery History & Historical Profile

Historical Record

February 2019 Summary: Dover Saddlery, Inc. is the leading multichannel retailer of equestrian products in the United States. Founded in 1975 in Wellesley, Massachusetts by United States Equestrian team members, Dover Saddlery has grown to become The Source® for equestrian products. Dover Saddlery offers a broad and distinctive selection of competitively priced, brand-name products for horse and rider through catalogs, the -internet and retail locations across the United States.

October 2013 Summary : Dover Saddlery, Inc. is a specialty retailer and multi-channel marketer of, equestrian products in the United States. The Company sells its products through a multi-channel strategy, including direct and retail. The Company's equestrian product line includes a variety of separate items, such as saddles, tack, specialized apparel, footwear, horse clothing, horse health and stable products. The Company mails its catalogs to individuals who have made purchases during the past five years. The Company's Websites feature its entire product offering and enable the Company to market customers and visitors by allowing different pages to be automatically shown to different types of individuals. Through the Company's subsidiaries, as of December 31, 2011, the Company operates 14 retail stores under the Dover Saddlery brand and one retail store under the Smith Brothers brand. As of December 31, 2011, the Company's database contained over two million names. April 2006 : Dover Saddlery was founded in 1975 by Jim and David Powers, former members of the USET 3-Day Event Team. After returning from the Olympic Games in Germany in 1972, Jim Powers felt that riders in New England would appreciate a saddlery shop dedicated to providing a broad selection of the best tack available. Dover products are the standard which others try to attain. Many of Dover's personnel are active riders and competitors. And they carry on the Dover tradition begun more than 25 years ago of using their understanding of horses and the sport to better serve the equestrian customer.