Business of Fashion - Fashion Company Profile

The Business of Fashion (BoF) is a fashion media company founded in 2007 by Imran Amed that became one of the industry's essential institutions without making or selling a single garment: daily business journalism, analysis, careers services and events read by fashion executives and entrepreneurs in more than 200 countries. It earns its place in a company names directory because the trade itself treats BoF as infrastructure.

Company Snapshot

Status
Operating - fashion business media and membership company (BoF)
Type
Private
Headquarters
London, United Kingdom
Founded
2007, by Imran Amed
Visit the Official Website
A fashion media office scene with a laptop, fashion magazines and a notebook on a desk beside a clothing rail, product photography with no people

Company Profile

BoF's model mixes open journalism with a paid professional membership, education and recruitment - the portfolio the earlier profile itemised is summarised in the profile section below. No shop box appears here: BoF sells information and membership, not products carried by marketplaces.

Today, the website has grown to leverage a network of savvy writers and fashion insiders in style capitals around the world, delivering fashion business intelligence on emerging designers, disruptive technologies and global brands that are making their mark on the industry at a time of unprecedented change. Also home of the #BoF500, an innovative, multi-channel initiative exploring the people shaping the global fashion industry, curated by its editors and powered by social media. The team, as recorded, has grown to include people in London, New York and Shanghai - three cities that map the industry's own geography of design, commerce and manufacturing influence.

Business of Fashion History

The earlier record for this company - its history, past brand line-ups, figures and photographs from the periods described - is kept on a separate page for historical reference.

Business of Fashion History & Historical Profile →

Common Questions

Who founded the Business of Fashion, and when?

Imran Amed, a fashion business advisor, writer and digital entrepreneur, in 2007 - begun as a project of passion to fill the void for an informed, analytical and opinionated point of view on the fashion business.

What is the BoF 500?

An innovative, multi-channel initiative and annual list exploring the people shaping the global fashion industry, curated by BoF's editors and powered by social media, in the historical record.

What else does historical descriptions list under BoF?

BoF Careers (the global marketplace for fashion talent), BoF Voices (an annual invitation-only event), BoF Professional (a members-only community), BoF China (a Chinese language edition) and BoF Education (an online learning platform), with a team in London, New York and Shanghai.

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Company details such as leadership, ownership, store counts and web addresses can change. For the most current information, please check the company's official website.