The Business of Fashion (BoF) is a fashion media company founded in 2007 by Imran Amed that became one of the industry's essential institutions without making or selling a single garment: daily business journalism, analysis, careers services and events read by fashion executives and entrepreneurs in more than 200 countries. It earns its place in a company names directory because the trade itself treats BoF as infrastructure.
BoF's model mixes open journalism with a paid professional membership, education and recruitment - the portfolio the earlier profile itemised is summarised in the profile section below. No shop box appears here: BoF sells information and membership, not products carried by marketplaces.
Today, the website has grown to leverage a network of savvy writers and fashion insiders in style capitals around the world, delivering fashion business intelligence on emerging designers, disruptive technologies and global brands that are making their mark on the industry at a time of unprecedented change. Also home of the #BoF500, an innovative, multi-channel initiative exploring the people shaping the global fashion industry, curated by its editors and powered by social media. The team, as recorded, has grown to include people in London, New York and Shanghai - three cities that map the industry's own geography of design, commerce and manufacturing influence.
The earlier record for this company - its history, past brand line-ups, figures and photographs from the periods described - is kept on a separate page for historical reference.
Business of Fashion History & Historical Profile →Imran Amed, a fashion business advisor, writer and digital entrepreneur, in 2007 - begun as a project of passion to fill the void for an informed, analytical and opinionated point of view on the fashion business.
An innovative, multi-channel initiative and annual list exploring the people shaping the global fashion industry, curated by BoF's editors and powered by social media, in the historical record.
BoF Careers (the global marketplace for fashion talent), BoF Voices (an annual invitation-only event), BoF Professional (a members-only community), BoF China (a Chinese language edition) and BoF Education (an online learning platform), with a team in London, New York and Shanghai.
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