Some people say, "there's no business like show business". Just
for the record, those people are wrong. In fact, they are
completely full of BS (bull shit). The reality is that, "there's
no business like the fashion business".
"There's No Business Like Show Business" is an Irving Berlin
song, written for the 1946 musical Annie Get Your Gun and
orchestrated by Ted Royal. The song, a slightly tongue-in-cheek
salute to the glamour and excitement of a life in show business.
Not really sure why they wasted their time thinking about show
business when they could have written a song about fashion.
Sure, we can admit that show business does have a bit of glamour and
excitement. However, we must also admit that show business would
NOT be very glamorous
without the clothing & footwear
provided by the apparel industry. It is fair to say that at least
75% of the glamour is thanks to the garment industry.
The red carpet would be rather boring
without gowns, suits, jewelry, and shoes. Also,
good luck creating a decent movie or TV show without stylists, clothes,
costume designers, etc.OK, you
get our point. The fashion business is critically important.
Let's start by first watching a very short video
about how to build a fashion business. This will give us a little
primer on the subject. Oh, you don't think that a 110 minute video
is a "very short video". Well, then maybe you don't have the grit
& desire it takes to work in our industry. The fashion business is more
than just 2 minute videos and 140 character chat messages.
Above video: Inside the Industry: How to Build a Fashion
Business | The Business of Fashion x Topshop Published on Jun 15,
Instagram’s Eva Chen, Away’s Jen Rubio, Aurora James of Brother
Vellies and Iris Alonzo and Carolina Crespo of Everybody join BoF's
Lauren Sherman to discuss entrepreneurship in fashion.
What is fashion?
Fashion is a popular style, especially in
clothing, footwear, lifestyle, accessories, makeup, and hairstyles.
The notion of global fashion industry is a product of the modern age.
Back in time, their was no need for an entire industry because most
families made their own clothing. As time past, tailors,
seamstresses, and shops began to participate in the fun. By the
beginning of the 20th century—with the rise of new technologies such as
the sewing machine, the rise of global capitalism and the development of
the factory system of production, and the proliferation of retail
outlets such as department stores—clothing had increasingly come to be
mass-produced in standard sizes and sold at fixed prices.
What do you
mean by "business"? Well we are not talking about
an individual business (company or corporation). We are talking
about the industry as a whole. Essentially, the
business is the same as the "fashion industry".
Learn about some of the important companies that make up the garment
& textile industry. You can visit our
section to find numerous companies.
When we talk about the fashion
business we are talking about the entire industry. Arguably this
can also include the textile industry. A business is a profession
or trade. The profession of fashion includes clothing, fabrics,
manufacturing, retailing, etc.
Yes, the fashion business is complex.
The modern day business of fashion is extremely complex. Coming
up with an idea for a new article of clothing is simply a small part of
the process. Concept, design, manufacturing, distribution,
warehousing, retailing, marketing, and tons of other tasks come into
play for each garment. Starting a product as a textile fiber and
turning it into fashion hanging in a consumers closet is not as easy as
one might think.
Fashion business professionals drive the tactical and entrepreneurial
spirit of a fashion company. They may work on design, production,
marketing, wholesaling, or retail to name a few segments. They
often must possess a thorough knowledge of the full scope of fashion to
be successful. Professional that wish to be at the top of the game
must desire to become experts in the business of fashion. This
means a continuing
education in fashion and a desire to work hard to create longevity
A business that is too big to fail.
How many people work in the fashion industry?
Holy crap, that would be an amazingly high number. To be honest,
we don't think anyone could come close to guessing. However, we
can all agree the number would be huge if we consider all the countries
around the globe and all of the various business segments tied into
apparel, footwear, textiles etc. Think about all the retailers you
know that sell clothing. Now think of how many employees work at
those companies. That would be only a "very" small part of the
calculation to determine the entire employee count of the industry.
Many people make the business of fashion their full time occupation.
However, part time employment opportunities exist as well. If you
would like to work in the clothing industry you are welcome
to visit our
fashion jobs page to seek out opportunities.
Technology plays a large role in most aspects of today's society.
Technological influences are growing more apparent in the fashion
industry. Advances and new developments are shaping and creating current
and future trends. Below are a few of the
fashion tech advances that are
shaping the sector.
What is next for the fashion business?
That is an excellent question.
Today, people in rich countries are linked to
people in poor countries through the commoditization and consumption of
what is called fashion. People work long hours in one area of the globe
to produce things that people in another part of the globe are anxious
to consume. Will this change? Probably not. However,
who produces and who consumes might change from time to time.
The reality is that most people wear clothing.
This is the case today and is probably the case tomorrow. Until
that trend changes, the fashion business will continue.
If you work in the fashion industry you may find
the following sections of our site to be helpful.
Some people can manage the entire scope of a companies business.
Other's will manage by department.
Marketing and merchandising are only two of the department examples.
Fashion marketing and management involve the core functions of selling
products and managing supply.
Fashion marketing managers oversee the
branding and advertising of a company's new or existing products.
They are often tasked with monitoring consumer reactions to
marketing campaigns and products. It is also common for fashion
marketing managers to be in charge of a team of lower-level
Merchandising, within fashion retail, refers
specifically to the stock planning, management, and control process.
This position requires well-developed quantitative skills, and
natural ability to discover trends, meaning relationships and
interrelationships among standard sales and stock figures.
What qualifications are important in the field
of fashion business management? The first step is education.
That can take place on the job or at a
fashion school. After completing your normal course work at a
fashion school, you will want to enhance both your creative and
managerial skills by gaining a masters degree. You can find schools that
offer Masters in Fashion Management degrees which can be offered as
Master of Arts (MA), Master of Science (MSc) or Masters of Business
Administration (MBA) qualifications.
Some of the fashion schools offer programs with
a Two Years Post Graduate Degree Program in Management with a focus on
the Apparel, Textiles, Lifestyle Accessories, Footwear and other areas
of fashion industry with specializations in different areas like
Merchandising, Marketing, Retailing, Brand, Management, Supply Chain
Management, Sourcing, Buying, Export Management and Market Research &
The Fashion Business Management curriculum at
some of the leading educational institutions have been developed by a
faculty of practicing professionals and an advisory board of industry
leaders. This helps assure that the courses being taught are
appropriate and current for new hires leaving school and coming into the
fashion business sector. This makes the graduating students
reading to jump directly into their careers upon graduation.
Note: the above video from FIT was Published
on Jul 29, 2010 as an overview of the FBM program. You really
should visit their website for more current details regarding the
program as well as other programs they offer.
FIT is an internationally recognized college
for design, fashion, art, communications, and business.
Learn about fashion management at
the Creative Arts - UCA (England).
Published on Sep 26, 2017 MA Fashion
Business & Management, MA Fashion Marketing & Communication & MBA
Fashion Business Management at UCA: The course will support you
in developing your practice through relevant research, a deep
understanding of how the fashion industry operates, and engagement
with global fashion brands, in order to plan and produce a major
project that is unique to you. This innovative and exciting Fashion
Business & Management course brings creative thinking and innovation
to the forefront of fashion management. It is the ideal course for
those looking to excel in business within management positions in
the fashion industry. The course is global in its focus and works
closely with fashion industry professionals and fashion
The University for
the Creative Arts is a university based in South East England,
with campuses in Canterbury, Epsom, Farnham, Maidstone and
Rochester. It was formed as it presently stands in 2005 via a merger
between two specialist art and design institutes; Kent Institute of
Art & Design and Surrey Institute of Art & Design, University
Fashion is a multi-billion dollar industry, but
it takes more than avant-garde designers and chic models to make the
world of fashion run smoothly. Marketing and management play a critical
role in the garment industries success by establishing brand awareness
and unearthing new trends.
We certainly hope that you enjoy the apparel
business as much as we do. If you don't already work in the
industry, maybe it is a good time to ask yourself, "How do I start a
fashion business?". You may want to check our
fashion business incubators section.
If you have questions about the fashion business
you can discuss them with friends or colleagues. However, if your
friends and colleagues don't work in the industry, that may not be much
help. It may be time to meet new friends. You are welcome to
Network to meet people that work in the industry.
The Business of Fashion (BOF)
is a next-generation fashion media company conceived for today’s global
and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known
for its authoritative, agenda-setting point of view on the global
fashion industry, and is an indispensable resource for fashion
executives, creatives, students, and entrepreneurs in over 200
countries. It has been described as “The Economist of Fashion," “A Daily
Destination for Fashion’s Power Players", and “The Industry Bible".
Learn more about The
Business of Fashion at their website.
They have several informative videos. You may want to check out
the following two as a starting point.
If you are tired of working for today, you may
want to take a break and read about fashion trends or do a bit of
shopping. You are welcome to check the
fashion blog for some
interesting reading. We can't promise you will enjoy all of the
fashion news, but you may find some articles that you may find