Fullbeauty Brands - Fashion Company Profile
Fullbeauty Brands is New York's plus-size house of brands - Woman Within, Roaman's, Jessica London, swimsuitsforall, KingSize and BrylaneHome, sold through the fullbeauty.com marketplace - a business founded in 1901 to serve the plus-size customer and still, more than a century on, the largest direct seller of plus-size fashion in the United States.
Company Snapshot
- Status
- Operating - the direct-to-consumer market leader in US plus-size apparel, selling through its brand sites and the fullbeauty.com marketplace
- Type
- Private - majority-owned since 2019 by Goldman Sachs, Oaktree Capital Management and Clearlake Capital Group (Apax Partners held a controlling stake from 2015)
- Headquarters
- New York City, New York, United States
- Founded
- 1901, in New York (the business rebranded as Fullbeauty Brands in 2015)
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Company Profile
The record below - the century of catalog history from the 1901 founding and the 1924 first fashion catalog, and the brand photograph - is kept in full on the history page. Current ranges are on the company's own site, linked above; the shop box covers Fullbeauty brand products sold through Amazon and eBay.
The proprietary brand umbrella is listed in full in the historical record, and the list is the company's map: Woman Within, Roaman's, Jessica London, swimsuitsforall, KingSize, Brylane Home, and fullbeauty.com - an online marketplace offering a curated collection of brands and thousands of products, described as the premier fashion and lifestyle destination for women sizes 12+. Each name covers a different corner of the same customer's life: women's apparel under three catalog names, swim under its own specialist, men's big and tall under KingSize, the home under Brylane Home, and everything gathered in one marketplace. The seven brand sites are carried individually in the References, exactly as the historical record linked them, and the one brand photograph is carried by reference in the gallery on the history page.
Fullbeauty Brands History
The earlier record for this company - its history, past brand line-ups, figures and photographs from the periods described - is kept on a separate page for historical reference.
Fullbeauty Brands History & Historical Profile →Common Questions
What is Fullbeauty Brands?
A house of plus-size brands whose business began in 1901 with a mission to serve the plus-size customer, offering quality plus-size products at affordable prices, in the historical record.
Which brands sit under the FULLBEAUTY umbrella, as recorded?
Woman Within, Roaman's, Jessica London, swimsuitsforall, KingSize, Brylane Home and fullbeauty.com, an online marketplace described as the premier fashion and lifestyle destination for women sizes 12+, in the historical record.
When did the company take the Fullbeauty name?
In 2015, in the historical record's history, which runs from the 1901 founding and 1924 first fashion catalog through the 2014 acquisition of swimsuitsforall.
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