H&M Group - Fashion Company Profile
H&M Group is the Stockholm fashion group built on Erling Persson's 1947 founding vision - making great fashion available to everyone, and doing it in the right way - today a public company (Nasdaq Stockholm: HM B) whose family of brands includes H&M, COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET and Afound.
Company Snapshot
- Status
- Operating - a global fashion and design group selling clothing, accessories and home products through stores and online in markets around the world
- Type
- Public - H & M Hennes & Mauritz AB, listed on Nasdaq Stockholm (HM B)
- Headquarters
- Stockholm, Sweden
- Founded
- 1947, in Vasteras, Sweden, by Erling Persson (as Hennes)
Company Profile
As a retail group itself, H&M Group gets no Amazon/eBay shop box here - its own site, linked above, is the destination. The short filing below is kept on this single page beside the current snapshot: the brand family, the customer offer and the founder's vision, with the store and market figures kept attached to their October 2023 date.
The brand list is the profile in miniature: H&M itself, COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET and Afound. Eight names covering different ages, price points and tastes sit inside one group, which is why this page reads so differently from a single-brand filing such as Hermès beside it. Beyond the brands, the group also includes business ventures on the same mission - building scalable businesses, engaging with customers and exploring new revenue streams - with Singular Society and the B2B initiative Creator Studio given in the historical record as examples of that wider work.
From One Store in 1947 to a Global Group
The founding story is told in one paragraph and it is deliberately simple. In 1947 the founder, Erling Persson, had a vision: he wanted to make great fashion available to everyone, and to do it in the right way. On that idea he built the foundation for a customer-focused, creative, value-driven and responsible company. Since then, historical descriptions say, the business went from a single store to an entire family of brands, offering customers all around the world the best combination of fashion, design, quality and sustainability at affordable prices. The four-part formula - fashion, design, quality and sustainability, held at affordable prices - is the sentence the whole group still uses to explain itself.
Scale is given with a date attached, and the date matters. As recorded in October 2023, H&M Group is a global fashion and design company with over 4,000 stores in more than 70 markets and online sales in 60 markets. Those figures describe that moment, not a permanent state, and this rebuild keeps the October 2023 framing exactly as the historical record presented it. A researcher quoting the store count should quote the year with it. The routes on this page point onward to the Apparel Search fashion retailer directory and its guide to fashion retailers, which is where a group of this kind is compared with other retail operators.
Common Questions
When was H&M founded and by whom?
In 1947, by Erling Persson, who wanted to make great fashion available to everyone and to do it in the right way, in the historical record.
Which brands are in H&M Group?
H&M, COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET and Afound, in the historical record.
How large was H&M Group as recorded in October 2023?
Over 4,000 stores in more than 70 markets, with online sales in 60 markets, in the historical record's October 2023 statement.
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References & Further Reading
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