Kering History

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The Company Description of Its Time

Kering S.A. files itself as an international luxury group in a single structured sentence: a global luxury group, Kering manages the development of a series of renowned Houses in Fashion, Leather Goods, Jewelry and Watches. The verb matters - manages the development. Kering's filing is not a maker's profile like its neighbours in this letter; it is the record of a group whose product is the growth of other houses, each keeping its own name, craft and character under one corporate roof.

Couture and Leather Goods; Watches and Jewelry

The historical record organises the houses into two families. Kering's Fashion and Leather Goods Houses - Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen and Brioni - are renowned worldwide for their exceptional craftsmanship and distinctive creativity and character. Six houses, three shared qualities: craftsmanship for the making, creativity for the design, and character for the identity that keeps a Gucci piece from ever being mistaken for a Balenciaga one despite the shared owner.

At the Houses and Manufactures of Kering's Watches and Jewelry brands - Boucheron, Pomellato, Dodo, Qeelin, Ulysse Nardin and Girard-Perregaux - unique personalities are united with traditions of excellence thanks to the skills and creativity of their artisans. The language shifts deliberately for this family: manufactures and artisans replace houses and creativity, because watches and high jewelry are filed as crafts of precision. Two families, two vocabularies, one claim underneath both - that individual house identities survive group ownership, and are in fact the group's whole asset.

Fashion Company Names by Letter: Fashion Companies K

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