Lugz - Fashion Company Profile
Lugz is the New York footwear brand launched in October 1993 with two boot styles, a quilted vest and a pair of jeans - built for the streets through hip-hop, motorcycle and MMA endorsements, and today a subsidiary of the family-owned Jack Schwartz Shoes company.
Company Snapshot
- Status
- Operating - a footwear brand for men, women and children, owned by Jack Schwartz Shoes
- Type
- Subsidiary of Jack Schwartz Shoes, LLC - a private, family-owned footwear company
- Headquarters
- New York City, New York, United States
- Founded
- October 1993
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Company Profile
Current Lugz ranges are on the Lugz website, linked above; the shop box covers Lugz footwear sold through Amazon and eBay. The brand sits in the Jack Schwartz Shoes portfolio alongside British Knights. The earlier record - the Funk Master Flex driving shoe, the Birdman line, the Orange County Choppers Torx of 2006 and the MMA signings from 2008 to 2011 - is kept in full on the history page.
Endorsement was the brand's growth engine from early on. Soon Lugz was endorsed by key players from the world of hip hop, and it has continued that pattern throughout the years covered by the record. One such collaboration led Lugz to breathe life into a whole new category of footwear, with the introduction of the first ever celebrity-endorsed Funk Master Flex urban driving shoe. Read that claim as the record states it: not merely a famous name on an existing shoe, but a new category - the urban driving shoe - created around the collaborator, which is a stronger and more unusual kind of endorsement story.
Lugz History
The earlier record for this company - its history, past brand line-ups, figures and photographs from the periods described - is kept on a separate page for historical reference.
Lugz History & Historical Profile →Common Questions
Who owns Lugz?
Jack Schwartz Shoes, LLC, a private family-owned footwear company based in New York City; Lugz is its subsidiary brand.
When was Lugz founded?
The brand was established in October 1993, launching with two styles of boots, a quilted vest and a pair of jeans.
What is Lugz known for?
Rugged boots, sneakers and casual footwear for men, women and children, and a long run of endorsement collaborations - the Funk Master Flex urban driving shoe, the Birdman line, the Orange County Choppers Torx, and MMA fighters including Lyoto Machida and Cain Velasquez.
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