1992 - Audrey
Hepburn, one of Ralph Lauren's favorite childhood stars, presents
him with the CFDA Lifetime Achievement Award. A recognized leader
in his field, Lauren is the only designer to receive the CFDA's
four highest honors—the Lifetime Achievement Award, the Womenswear
Designer of the Year Award and the Menswear Designer of the Year
Award, as well as Retailer of the Year.
1993 - “I felt
that sports and fitness were going to become the fashion of the
1990s. People were feeling the need to work out; they were changing
into wanting to live not as spectators, but as doers. That was extremely
exciting for me—the rush of wanting to be healthy, the rush of being
strong, active, full of energy, the sense of doing something physical.
I was always athletic…I wanted clothes that would reflect that and
fulfill that need, clothing that was developed with that kind of
activity in mind." The Polo Sport line is introduced as Ralph Lauren
meets the national changing attitude toward fitness and health with
an entire fitness lifestyle. At the same time, the first Polo Sport
store at 888 Madison opens across the street from the Rhinelander
mansion. Polo Sport demonstrates the authenticity of the product
design by becoming the official outfitter of the America team for
the America's Cup. Using the team in its advertising, Polo Sport
raises national awareness for the underdog America team, who go
on to win the America's Cup. Polo Sport line for women launches
1994 - Ralph
Lauren founds, with the CFDA, Fashion Targets Breast Cancer, an
international awareness campaign that, to date, has raised over
$10 million from campaigns in Argentina, Australia, Brazil, Iceland
and the United Kingdom.
1995 - Polo
Ralph Lauren and Polo Sport the Fitness Fragrance become the title
sponsors of the Polo Sport Race to Deliver, benefiting God's Love
We Deliver, which serves hot meals to homebound people with AIDS/HIV.
This commitment continues to the present.
1997 - Ralph
Lauren receives CFDA's 1996 Menswear Designer of the Year Award.
1998 - Polo
Ralph Lauren announces a corporate gift of $13 million to the Save
America's Treasures Campaign to preserve the Star-Spangled Banner,
which is housed at the Smithsonian Institution's National Museum
of American History in Washington, DC. In 1999, the Star-Spangled
Banner Restoration Laboratory opens to the public, allowing the
over 2.5 million annual visitors to the Smithsonian to view the
restoration of the Star-Spangled Banner as it is occurring.
1999 - “The
[Rhinelander] mansion had just opened, and we had a great party.
When I left the party to go to dinner, I thought, ‘Where can I go
now? That will keep my mood like this, keep me feeling good like
this?' The excitement of retailing is that it allows you to bring
your vision into diverse areas; the restaurant is another expression
of that vision." RL restaurant opens in Chicago adjacent to the
flagship store, the largest Polo store in the world. The restaurant,
a glamorous space, is designed with antique furniture and fixtures,
and a private collection of photography, sketches and oil paintings
from the Chicago Historical Society's Archives. The executive chef
is Giancarlo Gottardo. The restaurant is a collaboration between
Ralph Lauren and restaurateurs Nino Esposito and Genarro Vertucci
of New York's Vico, Sette Mezzo and Sette MoMA. The restaurant marks
a foray into new territory.
“I knew I had to start Ralph Lauren Media—it belongs to a new world
I wanted to know. Our goal here is to always stay invigorated, charged
up, more exciting, stay young, stay contemporary." Ralph Lauren
Media opens the Polo.com Web site. For over 30 years, Polo Ralph
Lauren has reflected the American lifestyle on a global scale—now
Polo.com will transform the world of Ralph Lauren from multipage
magazine ads and four walled retail stores into the dynamic full
motion and sound experience of the Internet. Providing services,
content and product sales to an increasing community of users, the
Web site allows Polo Ralph Lauren to create a context around the
products that have defined the Polo Ralph Lauren experience. Microsoft
founder Bill Gates welcomed David Lauren to the stage during the
keynote address at Comdex (Nov. 12, 2000) the largest
gathering of information technology professionals in North America.
The Polo Ralph Lauren Foundation establishes the American Heroes
Fund following September 11th, to allow Polo's 10,000 employees
worldwide, as well as their customers, the opportunity to participate
in the relief effort. Polo Ralph Lauren matched employee contributions
dollar for dollar, also donating 10 percent of customer purchases
at Ralph Lauren stores and on Polo.com during the month of October.
The majority of the $4 million raised goes to establishing the American
Heroes Scholarship Program, through the Citizens Scholarship Foundation
of America, which provides college scholarships to children of the
victims. Other beneficiaries include the Twin Towers Fund, the September
11th Fund, the Red Cross, the New York Police and Fire Widows and
Children's Fund, and the New York Police Department Foundation.
2002 - Having
started the company with 26 boxes of ties in 1967, Ralph Lauren
celebrates the 35th anniversary of a now $10 billion global business
that produces designer menswear, womenswear, childrenswear, home
collections and fragrances. The media honors Ralph Lauren with cover
stories in Time magazine (international), Town & Country and
Architectural Digest; an interview in Oprah magazine by the queen
of tv; the Vogue/VH1 Fashion Awards Lifetime Achievement Award.
2003 - Discover
the global world of Ralph Lauren by visiting
Polo Ralph Lauren launches Web sites, localized by country, to support
its growing international business. The sites include fashion shows,
local store information, company history, current advertising campaigns
and its exclusive RL Style Guide.
2004 - In October
Ralph Lauren launched Rugby, a full lifestyle collection designed
for men and women ages 16 to 25. The line features iconic rugby
shirts, polos, jackets, suits, dresses, outerwear and accessories.
Rugby is fashion-forward yet grounded in Ralph Lauren's signature
preppy style. The first Rugby store opened on Newbury Street in
Boston on October 23, 2004.
2005 - On March
14, 2005, Polo Ralph Lauren and the United States Tennis Association
(USTA) sign a four year global partnership making Polo Ralph Lauren
the official apparel sponsor of the US Open through 2008. As part
of the partnership all on-court ball persons and officials will
be dressed in specially designed Ralph Lauren apparel. “Polo Ralph
Lauren will bring a new dimension of style to the US Open," says
Arlen Kantarian, chief executive, professional tennis, USTA.
March 29, 2006, a 24,000-square-foot Ralph Lauren flagship store
opens in the Omotesando shopping area of Tokyo, Japan. The store
features the full range of Ralph Lauren designs and merchandise,
as well as an exclusive, limited-edition collection of exquisite
handbags and accessories. “The opening of our Tokyo flagship store
represents a significant milestone for our company. We will create
a statement in Japan that will further advance the world of Ralph
Lauren in this important part of the market where quality and design
are highly valued," says Ralph Lauren.
this profile we could not list every aspect of the development of
this luxury brand and the company behind the label. However,
this should at least give you a small taste. The story and
history of Ralph Lauren is not nearly over.
As in the past,
the company appears to be on a continues road to success.
Here at the Apparel Search Company, we have our hats off to Ralph
Lauren. His product and design has stood the test of time
and will most likely continue in that fashion... We look forward
to enjoying Ralph Lauren for many years to come.
Learn more about
Ralph Lauren from the links below.
Ralph Lauren Accessories
Ralph Lauren Childrenswear
Ralph Lauren Collections
Ralph Lauren Dresses
Ralph Lauren Eveningwear
Ralph Lauren Fall Fashions
Ralph Lauren Fashion Week
Ralph Lauren Formalwear
Ralph Lauren Handbags
Ralph Lauren Jackets
Ralph Lauren Jeans
Ralph Lauren Menswear
Ralph Lauren News
Ralph Lauren Outerwear
Ralph Lauren Pants
Ralph Lauren Petites
Ralph Lauren Polos
Ralph Lauren Profiles
Ralph Lauren Runway
Ralph Lauren Shirts
Ralph Lauren Shoes
Ralph Lauren Skirts
Ralph Lauren Sleepwear
Ralph Lauren Sportwear
Ralph Lauren Spring Fashions
Ralph Lauren Sweaters
Ralph Lauren Swimwear
Ralph Lauren Womenswear
Learn more about the
Polo Ralph Lauren Corporation
at their corporate website at
Don't forget to join in the
discussions regarding Ralph Lauren or Polo at the Fashion Industry
- Ralph Lauren