April 18, 2008Create the Next TOMS It Shoe
partnership with renowned shoe-giver,
AIGA/LA invites designers
and artists (and shoe lovers, too) to share their sole vision, while
supporting the TOMS mission and benefiting the AIGA/LA Scholarship
Create the Next TOMS It Shoe
Simply purchase a pair of blank, white canvas TOMS Shoes to
customize with your unique design.* The winning entry will be
featured as a TOMS Limited Edition, and sold on TOMS website.
When you purchase your blank canvas shoe for $40, everyone
benefits. For each pair you buy, TOMS will give a pair to child in
need on your behalf. In addition, eight dollars of the purchase
price will go to the AIGA/LA Scholarship Fund.
All shoe purchases related to the event will contribute to the
upcoming TOMS 'shoe Drop
slated for Ethiopia in May 2008. We need
350 AIGA/LA pairs to sponsor a village. Tell your friends!
If you win
Not only will your winning design inspire one of the next TOMS Shoes
Limited Edition and be on TOMS website, but it will also be featured
at the 2008 L.A. Defines Design / Design Defines L.A. Event.
TOMS Shoes, which Blake Mycoskie founded in early 2006, are modeled
after the classic Argentine shoe, the alpargata. The shoes are
composed of high quality, durable materials including lightweight,
breathable canvas, resilient soles and a soft leather lining. They
have garnered a celebrity following including Keira Knightley,
Orlando Bloom, Kirsten Dunst, Sienna Miller, Renee Zellweger, Tobey
Maguire, Jessica Biel, Benicio Del Toro and many others. TOMS are
available in Nordstrom, Bloomingdales, Urban Outfitters, and
specialty boutiques throughout the country. In 2007, TOMS Shoes was
honored with the prestigious People's Design Award from the
Cooper-Hewitt National Design Museum and Smithsonian Institution.
5 Steps to Good-Deed Shoe Design
1. Buy a blank white pair of TOMS Shoes (cost only $40)
2. Design shoes
3. Send in photos of your fabulous creation
4. Contribute to two great causes (TOMS Shoes Mission and AIGA/LA
5. The winning shoe will be replicated as a TOMS Limited Edition and
sold on TOMS website.
Order your TOMS Shoes and enter the contest. Choose a men's or
women's white or natural shoe.
Input the special code AIGA at checkout in order to
participate in the contest. TOMS will then email you specific
instructions for how to submit your entry. Note: Please make
separate orders when ordering multiple pairs.
Call-for-Entries Deadline: April 18, 2008
All shoes purchased by AIGA/LA contest participants will
contribute towards the TOMS Shoe Drop planned for May 2008.
*Design should be such that replicating in large quantities for
retail sale is feasible.