Shoe Sole Design Contest: Create the Next TOMS It Shoe
Fashion Article Posted April 4, 2008 

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Call-for-entries Deadline: April 18, 2008

Create the Next TOMS It Shoe

In partnership with renowned shoe-giver, TOMS Shoes, AIGA/la invites designers and artists (and shoe lovers, too) to share their sole vision, while supporting the TOMS mission and benefiting the AIGA/la Scholarship Fund.

Create the Next TOMS It Shoe

Simply purchase a pair of blank, white canvas TOMS Shoes to customize with your unique design.* The winning entry will be featured as a TOMS Limited Edition, and sold on TOMS website.

Giving Back

When you purchase your blank canvas shoe for $40, everyone benefits. For each pair you buy, TOMS will give a pair to child in need on your behalf. In addition, eight dollars of the purchase price will go to the AIGA/la Scholarship Fund.

All shoe purchases related to the event will contribute to the upcoming TOMS 'shoe Drop
slated for Ethiopia in May 2008. We need 350 AIGA/la pairs to sponsor a village. Tell your friends!

If you win

Not only will your winning design inspire one of the next TOMS Shoes Limited Edition and be on TOMS website, but it will also be featured at the 2008 L.A. Defines Design / Design Defines L.A. Event.

About TOMS
TOMS Shoes, which Blake Mycoskie founded in early 2006, are modeled after the classic Argentine shoe, the alpargata. The shoes are composed of high quality, durable materials including lightweight, breathable canvas, resilient soles and a soft leather lining. They have garnered a celebrity following including Keira Knightley, Orlando Bloom, Kirsten Dunst, Sienna Miller, Renee Zellweger, Tobey Maguire, Jessica Biel, Benicio Del Toro and many others. TOMS are available in Nordstrom, Bloomingdales, Urban Outfitters, and specialty boutiques throughout the country. In 2007, TOMS Shoes was honored with the prestigious People's Design Award from the Cooper-hewitt National Design Museum and Smithsonian Institution.

5 Steps to Good-deed Shoe Design

1. Buy a blank white pair of TOMS Shoes (cost only $40)
2. Design shoes
3. Send in photos of your fabulous creation
4. Contribute to two great causes (TOMS Shoes Mission and AIGA/la Scholarship Fund)
5. The winning shoe will be replicated as a TOMS Limited Edition and sold on TOMS website.

Order your TOMS Shoes and enter the contest. Choose a men's or women's white or natural shoe.

Input the special code AIGA at checkout in order to participate in the contest. TOMS will then email you specific instructions for how to submit your entry. Note: Please make separate orders when ordering multiple pairs.

Call-for-entries Deadline: April 18, 2008

All shoes purchased by AIGA/la contest participants will contribute towards the TOMS Shoe Drop planned for May 2008.

*Design should be such that replicating in large quantities for retail sale is feasible.

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