Sales Archive · Cyber Monday · 2017
The 2017 page of the Cyber Monday fashion sales archive — Monday, November 27, 2017
Cyber Monday 2017 fell on Monday, November 27, 2017 — the Monday after Black Friday, and one of the busiest online shopping days of that year.
The question the 2017 page asked was a simple one: what would be in store on the Monday after Black Friday? Its answer was a hunt for holiday sales on favorite clothes, shoes, handbags and fashion brands — the fashion departments of the online sale, gathered in one place.
Cyber Monday is a marketing term for the Monday after the Thanksgiving holiday in the United States, created by marketing companies to persuade people to shop online. By 2017 no persuasion was needed: the day had become one of the busiest online shopping days of the year.
The 2017 season ran the modern pattern end to end: store and online offers opened across Thanksgiving week, peaked on Black Friday, and finished their arc on the Monday, when the deepest online fashion promotions clustered.
For fashion shoppers the Monday had a particular job — it was the last headline day to buy December's party clothing and the season's winter coats at sale prices while sizes were still in stock.
Two product photographs from the 2017 season are carried on this page below: a Fitbit Ionic smartwatch in its 2017 styling, and a pair of UGG boots presented as a holiday gift feature. Together they sum up the 2017 sale's fashion mix — wearable technology had joined boots, coats and knitwear as a headline gift category.
The rest of the 2017 coverage pointed where the archive always points: to the clothes guides for women, men and children, to clothing stores and brand directories, and to the season's other sale days.
The 2017 offers expired with their season, and the products pictured have been succeeded by newer models — which is exactly what makes the page a useful record of its moment, when a smartwatch could headline a fashion sale.
The method underneath it has not dated: shortlist over the weekend, compare delivered prices on the Monday, and order the size-critical pieces first.
The 2017 pattern assumed a weekend of browsing — stores, wish lists and size checks — with the orders placed when the Monday prices landed.
Boots, knitwear, handbags and the new wearable technology were the 2017 gift headlines; their popular sizes and colors sold through earliest.
Shipping and returns decided real value in 2017 as they do now — the archive's standing advice is to compare the full cost, not the headline percentage.
Shop the SeasonShopping the current season instead? The Apparel Search Amazon clothing guide gathers today's clothing searches in one place — the modern counterpart to this 2017 record.
Cyber Monday 2017 was Monday, November 27, 2017 — the Monday after Thanksgiving Day in the United States.
Cyber Monday is a marketing term for the Monday after the Thanksgiving holiday in the United States, created to persuade people to shop online. It became one of the busiest online shopping days of the year.
No. The 2017 offers expired with that season. This page is a historical record; current clothing sales are gathered through the shopping guides linked on this page.
Keep browsing the Apparel Search shopping guides: