Holiday clothing sales, fashion sales and apparel deals — online
Welcome to the Cyber Monday fashion sales guide on Apparel Search — the online half of the holiday sales season, explained and archived year by year.
Cyber Monday is the Monday after the Thanksgiving holiday in the United States — a marketing term created to persuade people to shop online. No one needs much persuading to shop for fashion: every day is a good day to shop for clothing, and on Cyber Monday the clothing, shoes and fashion accessories carry some of the year's best prices.
This guide does two jobs. It explains the day — how it started, how its sales work, and how to shop them well — and it anchors the archive: yearly Cyber Monday pages from 2002 onward, each a dated record of its season.
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What Cyber Monday Is
The pattern came first: after a weekend of store shopping, people returned to work on Monday — in the early 2000s, often to faster internet connections than they had at home — and kept buying. In 2005 the Shop.org trade group popularized the name Cyber Monday for that Monday surge.
Retailers then built the day deliberately: dedicated online promotions, free-shipping offers and headline clothing discounts timed for the Monday, until it became one of the busiest online shopping days of the year.
Cyber Monday as a Fashion Day
Clothing is the day's natural merchandise. The weekend's store browsing settles sizes and styles; the Monday's online prices settle where the order goes. Winter coats, boots, knitwear, party clothing and gifts lead the fashion departments every year.
The archive below follows that fashion story year by year — from the unnamed Mondays of 2002 to 2004, through the naming year of 2005, to the mobile, week-long event of the mid-2010s and the 2017 page.
Cyber Monday began as a noticed pattern and became a planned event — the archive below is its fashion record, year by year.
Reading the Archive Honestly
Yearly pages in this archive are historical records. Their offers belonged to their seasons, their prices have expired, and some stores named in the early coverage have since changed or closed — all of which is part of what the record shows.
For the current season, the same method applies through living pages: the shopping directory, the clothing stores guide and the Amazon clothing guide linked below gather today's sales.
The Sale-Day Method
Make the list over the weekend
Use Black Friday weekend for browsing: try sizes, choose colors, and write the gift list before the Monday prices appear.
Compare delivered prices
Judge each offer by its full cost — garment plus shipping, with returns in view — against the item's regular price.
Order the size-critical pieces first
Coats, boots and popular knitwear sizes sell through earliest on the Monday; gifts that can flex on size can wait for later offers.
Shop the SeasonReady to shop the current season? The Apparel Search Amazon clothing guide gathers today's clothing searches in one place, alongside the stores and directories in this guide.
Common Questions
When is Cyber Monday?
Cyber Monday is the Monday after Thanksgiving Day in the United States — the Monday immediately following Black Friday weekend.
Who coined the term Cyber Monday?
The term was popularized in 2005 by Shop.org, the digital division of the National Retail Federation, after retailers noticed a surge in online sales on the Monday after Thanksgiving.
Are the sales in the yearly archive pages current?
No. Each yearly page is a historical record of its own season. Current clothing sales are gathered through the shopping guides linked on this page.
